NeoReviews

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NeoReviews

• Editors
• William W. Hay, Jr., MD (University of Colorado)
• Alistair G.S. Philip, MD (Stanford)
• Associate Editor (NeoReviews Plus and CME)
• Jay Shenai, MD (Vanderbilt)
• Consultant (NeoReviews Plus)
• John Hartline MD, Richland, Michigan)

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NeoReviews

• Editorial Advisory Board
• Marilyn B. Escobedo MD (Univ. Oklahoma)
• Ivan Frantz MD (Tufts New England Medical
  Center)
• Josef Neu MD (Univ. Florida)
• Susan Niermeyer MD (Univ. Colorado)
• Tonse N.K. Raju, MD (NICHD)
• Michele Walsh MD (Case Western Reserve Univ.)
• Linda Wallen MD (Oregon Health Sciences Univ.)
• Staff
• Robert Perelman MD (Director, Department of
  Education, AAP)
• Kerry ORourke (Senior Managing Editor, Division
  of Medical Journals Professional Periodicals,
  AAP)

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NeoReviews Features

• State of the art review articles written by
  experts (generally from academics)
• Clinical Reviews and Basic Science hot topics
• A large variety of Special Features (Historical
  Reviews, Educational Perspectives, Pharmacology
  Reviews, Visual Diagnosis Cases, Fetal Heart Rate
  Tracing Evaluations, etc.
• CME credit using 3-5 QAs per article
• Rapid Response (selected, general response,
  rather than a chat room)
• Color pictures and other graphics, short movies,
  weblinks, interactives

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NeoReviews Circulation

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NeoReviewsPlus Circulation
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NeoReviews Circulation

• Ross sponsorship of subscriptions to NeoReviews
  for Perinatal Section members ended in December
  2004
• As of June 2005, 86 Section members had paid to
  subscribe to NeoReviews but 1,345 had paid for
  NeoReviewsPlus almost half of the section
  members
• Marketing strategy is to sell NeoReviewsPlus

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International Distribution

• NeoReviews outside the US
• 49 countries, 336 subscriptions
• Country Subscriptions
• Europe 109
• Mexico/Canada 98
• Asia/Oceania 93
• Central/South America 34
• Africa 2

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International Sales Growth
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Marketing

• NeoReviewsPlus brochure mailed to 21,000 people
  in September (copy in your folder)
• Mailed to
• 2005 NeoReviews subscribers
• Perinatal Section members
• Guidelines for Perinatal Care buyers
• Neonatal Encephalopathy and Cerebral Palsy
  buyers
• Neofax buyers
• NeoPREP course attendees

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Online Usage

• Calendar Years 2003-2005

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Online Usage (cont)

• PowerPoint Downloads
• New feature in 2005
• Tables/charts/images may be downloaded into
  PowerPoint for use in educational or
  not-for-profit settings
• 1,298 downloads from Jan-June 2005

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Pay-Per-View Sales
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Online Alerts

• 23,904 individuals are registered to receive
  online alerts from Highwire, as of Sept 2005
• 32 increase from Sept 2004
• Keyword/Author alert is most popular

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Top Article Accessed

• Article accessed more than any other in the
  period January August 2005
• Jadcherla SR, Rudolph CD. Gastroesophageal Reflux
  in the Preterm Neonate. 2005 6 87-98
• 5,292 total accesses
• List of Top 10 is included in your folder

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Top Article Accessed 2004

• Article accessed more than any other in the
  period January Dec 2004
• Gregory GA. Historical Perspectives Continuous
  Positive Airway Pressure (CPAP). 2004 5 1-4
• 5,945 total accesses

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Most Cited Article

• Ranking is based on citations to articles in NR
  only from articles in other journals hosted by
  Highwire and is recalculated each month
• As of Sept 2, 2005
• Bhutani VK, Johnson LH. Kernicterus Lessons for
  the Future From a Current Tragedy. 2003 4 30-32
• Cited 3 times

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Most Read Article

• Ranking is based on number of hits and is
  recalculated each month
• For Aug 2005
• Chua AN, Sarwal MM. Acute Renal Failure
  Management in the Neonate.
• 2005 6 369-376

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Index Medicus Update

• NeoReviews will be resubmitted this fall for
  review in 2006 for indexing in Index
  Medicus/MEDLINE

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Impact Factor Update

• Thomson/ISI is evaluating NeoReviews for an
  impact factor
• Impact factor is a measure of the frequency with
  which the "average article" in a journal has been
  cited in a particular year or period
• PIR will have an impact factor as of June 2006

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Direct Digital Delivery

• New electronic delivery method
• NeoReviews will be test for AAP
• Each issue is delivered directly to subscribers
  desktops as PDF file
• We can monitor usage

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NeoReviews Plus Self Assessment

• From Jay Shenai and John Hartline
• We address the Content Specifications proposed by
  the American Board of Pediatrics, and it is our
  intention to cover all of them (about 800) in a
  3-year cycle.

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NeoReviews Plus Self Assessment

• There are 1156 individual content specifications
  for NPM from the Sub-Board!
• We anticipate covering those that can be covered
  by this format over a 3 ½ year period or two
  cycles per ABP maintenance of certification
  interval of 7 years.

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NeoReviews Plus Self Assessment

• There are 8 writers, who write about 18
  Questions/Critiques (Q/C) each year. 
• Each Q/C addresses at the least a part of 1
  Content Specification or at the most up to 8
  whole Content Specifications.

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NeoReviews Plus Self Assessment

• Each Q/C contains a vignette, a set of 5 answers,
  and an indication of the Preferred Response. 
• All of the question writers have gone through
  training regarding the art of composing questions
  with the focus on testing knowledge and with no
  trickery.

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NeoReviews Plus Self Assessment

• Each critique generally has
• An introductory paragraph that addresses
  important concepts related to the subject, 
• Followed by a paragraph addressing the correct
  answer,
• Followed by one or more paragraphs addressing
  each of the 4 incorrect answers. 
• The idea is to teach various aspects of the
  subject.

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NeoReviews Plus Self Assessment

• Each Q/C is not just a clinical exercise, but is
  designed to focus on pathophysiology and other
  basic aspects needed to improve ones
  understanding of the disease, its manifestations,
  or its treatments. 
• Thus, each Q/C is expected to provide a high
  order of complexity suitable for neonatologists
  preparing for certification or re-certification.

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NeoReviews Plus Self Assessment

• Each Q/C is embellished with informative
  illustrations - schematic diagrams (like those in
  NEJM), actual clinical pictures, and some with
  meaningful motion (not glitzy as one would see on
  ESPN). 
• We plan to improve the illustrative aspect of our
  endeavor to make full use of the electronic
  medium.

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NeoReviews Plus Self Assessment

• Each Q/C is thoroughly reviewed at each of the 4
  editorial board meetings per year for its
  scientific content and the appropriate use of the
  English language.

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NeoReviews Plus Self Assessment

• Each month we publish 10 Q/Cs (a lot of work!). 
• We are surveying the recipients to determine the
  optimal length of each Q/C. At present each Q/C
  is 500-1000 words long and is like a thoroughly
  reviewed manuscript. 
• Perhaps, the attention span or the time
  commitment of the reader of the electronic medium
  is not enough to warrant such lengthy
  publications. 
• We will revise regularly to fit the optimal
  presentation for the reader.

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NeoReviews Plus Self Assessment

• Each Q/C should be highly educational for the
  reader, and in its preparation, a source of
  learning as well as excitement and satisfaction
  for the writer.
• We believe that we have an excellent product for
  education, which should receive a wide membership
  throughout the United States and perhaps
  internationally.