A Beautifully Refreshing perspective about iBeacons in retail industry

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Beautifully Refreshing Perspective About Ibeacons
In Retail Industry
- By K2B Solutions
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• The mobile technology is advancing to a new level
  day-after-day making sure the future is secure in
  our hands every day.
• Along with mobile technology, the Internet of
  Things (IoT) is wrapping almost everything with
  its advanced functionalities.
• The momentum has never gone down since Apple Inc.
  
• launched its beacon device called as iBeacons,
  a software protocol that transmits messages to
  the nearby Bluetooth enabled devices with the
  help of a tiny device called as beacons.

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What is an iBeacon?

• As said earlier, iBeacon is a software protocol
  that handles and transfers packets available in a
  small device called as a beacon. It uses a
  Bluetooth low energy (BLE) signal to transmit
  messages to the available Bluetooth-enabled
  iPhones and iPads. iOS 7 and more supports
  iBeacon signals and acts as a host to send and
  receive messages.
• To know more about iBeacon, read our previous
  article on iBeacon A device that helps nearby
  people with required information

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The Numbers Ibeacons Achievements In Retail
Industry So Far

• A couple of years back when Apple Inc. launched
  its first beacon protocol, called as iBeacons and
  it was in a no-clue state of the reach and
  popularity. Now, the beacon technology is doing
  miracles in almost every single industry. Here
  are some of the researched stats that show the
  real popularity of iBeacons in this connected
  world.
• In the past one year, nearly 72 people received
  shopping-related beacon triggered notifications.
• In that 72, almost 91 of the people said that
  they open or read it regularly.
• 87 of the people in the read list have purchased
  at least once with the help of the notifications.
• For the enough value of money in return, 79 of
  the people are willing to share their location
  based information.
• The retailers mobile app is almost used by 80
  of the people when they are in-store.

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Let The Fear Out Ibeacons Are Safe

• iBeacons are now becoming the best marketing tool
  for almost every industry especially the retail
  market.
• But, the best has the worst side too.
• It has its limitations and also, threaten little
  privacy which the marketers need to address.
• Spam only related messages
• No Hassel easy to install in the existing
  system
• No Worries will not track exact movements
• No Leak safe to use and share information
• No Android has no restrictions

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Spam only related messages

• Most of the customers or general audience think
  the iBeacons transfer unwanted spam messages.
• The real fact is they act just as a trigger and
  cannot directly deliver the message.
• Moreover, the user downloaded retailer app only
  provides the notification.
• Beacons can only work with the application that
  has been designed to work with.

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No Hassel easy to install in the existing
system

• It is very easy to integrate the iBeacon protocol
  into an existing system i.e. applications that
  run on mobile platforms.
• For the businesses that dont have a mobile app,
  it is easy to use iBeacons with the help of
  Apples Passbook.

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No Worries will not track exact movements

• There is nothing to worry as the beacons can only
  track users proximity i.e. it can only identify
  how far is the user from the device and not the
  exact location of the users presence.
• And in the indoor navigation system, the
  navigation guidance is given with the help of the
  distance between the beacons installed in the
  shop and not the location specifications.

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No Leak safe to use and share information

• iBeacons has nothing to do with the user related
  information.
• The information that user shares with the mobile
  app that he/she installed is only available in
  the database, that too only on the apps database
  and not in the iBeacons database.

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No Android has no restrictions

• iBeacon devices work on Bluetooth Low Energy
  (BLE) technology and can be accessed from any
  Bluetooth enable devices that run on any mobile
  platform like Android, Blackberry, Windows Phone,
  etc.
• Even Mac OS X, Windows, Linux devices that have
  Bluetooth 4.0 can access this facility.

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What Are The Recent Happenings And What Is The
Future Of Ibeacons In Retail?

• iBeacons have opened up many possibilities
  creating a special way to enhance the future.
  Here are some of the most significant happening
  that is sure to hit the retail industry by a
  storm.
• iBeacons are sure to be used by retail industry
  for Big data.
• iBeacons are being integrated with LED bulbs to
  cut short cost.
• iBeacons are used in almost every Apple stores in
  the United States of America.
• iBeacons are in the mode to track peoples
  approximate location to help save them if they
  are in any critical or danger situation.
• Pete Coleman said, Point Inside partners with
  Top 100 retailers to enhance the way they
  communicate and engage with their shoppers who
  overwhelmingly prefer to complete their purchases
  in physical stores. The future of iBeacons looks
  bright and broad.

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Author Bio