Grabbing Attention, Enticing Patrons – Beacons

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Beacons

• Grabbing Attention, Enticing Patrons

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Beacons

• Low-cost pieces of hardware
• Small enough to attach to a
• Wall
• Surface
• Counter-top
• Uses battery-friendly Bluetooth connections
• Communicate indoors

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Beacons
i

• Apples Bluetooth Low-energy Wireless Technology
• Location-based Information And Services
• Arrived With iOS7
• iPhone 4s Or Later
• iPad
• iPad Mini
• iPod Touch

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The Technology Behind the Beacons
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Blue tooth Low EnergyBLE

• Wireless Personal Area Network Technology
• Low Energy Consumption And Cost
• Communication Range Similar To Classic Bluetooth

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BLE Communication

• Consists Primarily Of
• Advertisements
• Small Packets Of Data
• Broadcast At A Regular Interval Via Radio Waves
• One-way Communication Method
• Smartphone Tablets Respond To Them
• Trigger Push Messages
• App Actions Prompts

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Interesting Uses of the Beacons
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Enhancing Retail In-Store Experiences

• Transmit Appropriate Messages
• To Keep Up The Interest Of The Customer
• Greet The Customer
• Informing About Recent Arrivals
• Discounts Sales
• After Purchase
• Discount Coupons For Next Visit
• At Parking Areas
• To Guide The Customers

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Personalized Education with Beacons

• Find the way around campuses
• Easy authorized access into restricted places
• Delivering specific content to specific students
• Automated attendance tracking
• Restricting student personal devices while
  studying
• Notifications of class schedules
• Alerts for events and check in

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Hospitality

• Outside Restaurants
• Give Suggestions For Orders
• Display Customers Usual Orders
• Automated Check-in In Hotels
• Avoiding The Need Of A Key
• Meal Plan Suggestions

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Tourism

• Pin Pointing Visitors To Areas Of Interest
• Self-guided Tours
• Identify The Native Languages
• Information About
• Rest Rooms In The Vicinity
• Locating Help With
• Police
• Doctors
• Pharmacies 

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Travel

• Airports And Railway Stations 
• Check-in Counters And Boarding Gates
• Passengers Are Cautioned
• If Their Timing Is Poor
• Likely To Miss Their Journeys
• Delays And Rescheduling Information

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Promoting Healthcare

• Hospitals, Clinics And Pharmacies Promote Free
  Check-ups 
• Hospitals Offer
• Detailed Maps With Elevators And Guides
• Promote Patient Education
• Events Or Camps Happening On The Venue

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Getting Smarter at Work Using Beacons

• Employees Gain Access Without Swiping Cards
• Practical Networking At Conferences And Events 
• Conference Rooms Availability And Bookings
• Delivering The Relevant Reading Material
• Relay Relevant Statuses

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