10 Essential Things an Ecommerce Website Must Have

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• 10 ESSENTIAL THINGS AN E-COMMERCE WEBSITE MUST
  HAVE
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1. CLEAR LOGO

• A unique, clear and remarkable logo is a business
  card for all types of businesses. In the case of
  online shopping, a clear and professional logo is
  a reassuring symbol and an element of trust of
  the company.
• The more popular brands can create an online
  store with a fashionable home page displaying
  minimum features like logo, beautiful image or
  video and the Buy button.

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2. DEALS, FREEBIES AND FREE SHIPPING

• Most of the people tends to purchase more during
  sales and discounted periods, and buy anything
  just because its on sale. Some are attracted by
  free shipping or other offers but almost
  everybody is interested in one kind of promo or
  another.
• Thus, discounts and special deals are the basic
  things that website visitors look for. It is
  recommended to position eye-catching banners with
  discounts and special deals on the top part of
  the home page of an online store.

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3. LATEST NEWS AND MOST POPULAR PRODUCTS

• Do not make it too hard for customers to find
  exclusive deals and hot prices. Moreover,
  recurring customers will more likely look through
  new sale items instead of spending more time for
  browsing through to find something new and
  trendy.
• If there is news, an upcoming events or sales
  period that buyers should know about the product,
  the home page is the best place to place them.

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4. BRAND PRODUCTS

• If the branded goods are on sale, then display
  them upfront which helps in the great attention
  especially with first-time visitors who dont
  know what exactly they are looking for.
• Make sure that customers can find what they need
  through more targeted and effective channels.
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5. SHOPPING CART, LOGIN BOX AND SEARCH BOX

• Its impossible to think about an ecommerce site
  without shopping cart, login box and search box
  features are usually placed together. The most
  popular shopping cart icon is a simple basket so
  it makes sense to choose something similar for
  the site.
• Many stores also provide their customers with
  private accounts where its possible to check all
  their previous and current orders and those
  account holders can receive special discount
  offers from the store owners and have the option
  to participate in different promotions or sales.

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6. PAYMENT SYSTEMS ICONS

• It would be better to clarify payment options in
  advance since there may be technical limitations
  to a payment method or option.
• Online stores commonly use credit, debit cards,
  gift vouchers, cash on delivery, PayPal, etc as
  their main payment system. Mostly these payment
  icons at located at the footer or on the top
  right corner of sites.

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7. SOCIAL MEDIA LINKS

• It is clear that min 20 of online purchases are
  made after surfing through social media sites.
  Social media websites, such as Facebook, Twitter
  etc are the best source to get the info that need
  on just about everything.
• For online shops, its a good channel to keep
  customers update of the latest products or
  special offers which are oriented towards the
  social media followers only.

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8. PHONE NUMBERS AND ONLINE CHATS

• In the case of online shopping, buyers interact
  with sellers and make transactions via internet.
  But if there is a problem or error, customers
  prefer to have someone they can talk with.
• This is the core of the need for a customer
  support team. 24/7 voice service and live chats
  are highly appreciated forms of value-added
  customer service.

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9. STORE FINDER

• Store finder tab is high recommended for web
  stores that have several local as well as
  national retailers. Most of the conservative
  customers may visit the website only to find the
  nearest shop location or branch.
• If the store has a wide trade network then it
  will be good to create a special store location
  search box for a country, zip code, state or
  address search.

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10. TRUSTMARKS

• Trustmarks are small logos or images that show a
  security guarantee by an external party
  certifying that it is safe to purchase form this
  site. Some of these trustmarks come from Network
  solutions, Verisign, BBB, GeoTrust, etc.
• Such certificates give customers the confidence
  in sharing their private information and leads to
  a fearless purchase. More customers will be ready
  to purchase from a site which is new to them if
  they know that their payment details are safe.

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Thanks for watching...!

• This presentation is brought you by
• eCommerce Website Development Company

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