This Week’s Top Two News Headlines of the SEO & PPC industry

1
SEO and PPC Industry News
2
Overview

• SEO and PPC are like real brothers to each other,
  as somewhere both are dependent on each other.
  Whenever we run a PPC campaign on a display
  network, organic leads or SEO leads increase.
  Thats because people who see banner ads on a
  display network, later Google it by brand name or
  company name. Recently we ran a Google Display
  campaign for a real estate developer in
  Mumbai and it improved the organic rank. When we
  stopped running the display, the organic leads
  decreased by 50. PPC campaigns have to depend
  on SEO research for running successful campaigns.
  It helps them to get keywords that will help to
  get clicks and conversions. SEO rankings never
  improve the PPC performance or CTR or quality
  score.

3
Lets see what has happened this week in the SEO
and PPC world

• We have got two big news headlines from the SEO
  and PPC industry this week. Google search
  engine would allow organic listings to show more
  text in title and description tags.

4

• Meta Title of Apnapaisa is 69 characters with
  spaces it means it has exceeded a limit of 66
  characters. Google search engine would allow
  organic listings to show titles up to 71
  characters (including spaces)
• They have increased the character limit of
  description by 100 characters for organic
  listings. They are undertaking an experiment and
  may allow all listings to show 278 character
  descriptions (with spaces) in the
  future. Credila.com has a description of 238
  characters with spaces. It means Google has
  started showing extended title and description
  for organic listings.
• Google is doing A/B testing in the campaigns to
  gauge the users feedback on organic listing and
  they may reverse the character limit in future.
  This improved Title and Description may increase
  or decrease the CTR of some keywords. Some
  webmasters have appreciated the improved title
  and description as it has improved organic CTR of
  some keywords. Redditor Jonathan Jones wrote in
  his own blog that it has impacted CTR in a
  positive way. It means it may stay in the market
  if users give positive feedback against these
  improved Title and Description functions.

5
Lets see what is going to happen in the PPC
industry soon

• Google Adwords has recently announced that
  product listing ads may be seen on Google image
  search. It means if any user is looking for any
  product or location or anything on an image
  search, then product listing ads will be seen.
• EXISTING PRODUCT LISTING ADS

6
Product Listing Ads in Google image search would
look like this
7

• Product listing ads within image search will be
  officially launched on the coming Monday in
  the US, but not in India. They are going to be
  displayed in a carousel format above the images
  on mobile devices. Google Image search will be
  considered as a part of the Google Search
  Network. If your Shopping campaign is opted in to
  Search partners then Product Listing Ads will be
  automatically eligible to show in the image
  search results page.
• How did they get idea?
• Many users use Google Image Search to search for
  products, places, gadgets, locations, things,
  people, animals, flowers etc. Google Adwords team
  did a research and found that some users (may be
  more than 0.5) are actually searching on Google
  images, so they thought it a good idea to
  introduce product listing ads in image search. It
  may improve the ad revenue and some advertisers
  may improve their sales in future, through
  product listing ads in Google Image Search.
• What might be the result?
• Google Adwords will analyze the campaign after
  one month i.e. after introduction of the ads. If
  they see that it is boosting ad revenue, they
  will promote product listing ads within image
  search. Google adwords specialist will also take
  online or telephonic feedback from all customers
  who opted for these ads, to ascertain how these
  ads are helping advertisers to improve their
  revenue.

8

• Conclusion
• Product listing ads within image search would
  help some advertisers to improve the revenue or
  sales. Suppose an advertiser is promoting
  electronic gadgets on search network (image
  search) and if users hear that a new iPhone, then
  they may search in Google images to have a look
  of the new iPhone. So, users may be new prospects
  for advertisers. In this way, product listing ads
  within image search will definitely get popular
  in the future.
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