FMCG Market Opportunities, Trends, Size, Threats and Data Analytics Survey Report to 2021

1
Opportunities and Threats to the FMCG Industry in
2021 A Global Executives Survey


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Opportunities and Threats to the FMCG Industry in
2021 A Global Executives Survey

• Opportunities and Threats to the FMCG Industry in
  2021 A Global Executives Survey examines areas
  with the most significant cost rises between now
  and 2021. Additionally, the survey assesses
  consumer concerns and evaluates future
  effectiveness of claims and advertising channels.
  Organizations can also understand latest
  opportunities and threats within the industry, to
  validate primary research observations.
• Complete Opportunities and Threats to the FMCG
  Industry in 2021 A Global Executives Survey
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Opportunities and Threats to the FMCG Industry in
2021 A Global Executives Survey

• What else does this report offer?
• Significant cost rises
• Impact of new legislation and regulations
• Healthier or 'better-for-you' products
• Consumer preference towards ingredients
• Effectiveness of new product claims
• Budget for data analytics
• Effectiveness of advertising channels
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Opportunities and Threats to the FMCG Industry in
2021 A Global Executives Survey

• Key Findings
• Over the next five years, 50 of respondents
  expect new legislation and regulations will have
  a moderate impact on their business
• Lifestyle diseases and pollution will be more
  important concerns for consumers
• Overall, 40 of respondents either agree or
  strongly agree that there is space in FMCG market
  to invest in healthy or 'better-for-you' products
• Fresh and Local will be the optimum product
  positioning for the next five years
• Social media and video sharing websites will be
  the popular advertising channels for FMCG
  companies over the next five years
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Opportunities and Threats to the FMCG Industry in
2021 A Global Executives Survey

• Reasons To Buy
• Organizations can actively optimize their
  business operations and supply chain management
  by knowing the areas which will have the most
  significant cost rises
• Organizations can streamline their product
  portfolio by understanding the consumers' health
  issues and concerns
• Helps organizations' to allocate funds towards
  consumer demand for most effective product claims
  in various regions
• By 2021, organizations can improve their
  promotional abilities and develop their brand
  awareness by knowing about the most effective
  advertising channels
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