MKT 230 Slingshot Academy / Tutorialrank.Com

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MKT 230 Slingshot Academy / Tutorialrank.com
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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Entire Course (Uop Course)

• MKT 230 Week 1 CheckPoint Marketing Concepts(Uop
  Course)

• ASHFORD MKT 230 Week 1 CheckPoint Marketing
  Concepts
• ASHFORD MKT 230 Week 1 DQ 1 and DQ 2
• ASHFORD MKT 230 Week 2 CheckPoint Decision Time
  at Qode
• ASHFORD MKT 230 Week 2 Assignment Marketing Plan
  Exercise

• CheckPoint  Marketing  Concepts 
• Using the information found in  Ch. 1 of the
  textbook, complete the Marketing Concepts table
  found in Appendix  B.
• Post your completed Appendix B as an attachment
  in the Assignments link of the  ecampus.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 1 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 2 Assignment Marketing Plan
  Exercise(Uop Course)

• Many people regard marketing simply as
  advertising. Advertising is a part of marketing,
  but it is not the whole picture. What arguments
  can you make against the common assumption that
  marketers only worry about advertising? What are
  some of the roles that marketers play within an
  organization?

• Review the Marketing Plan Exercise found on p.
  136 of the textbook.
• Answer questions 15 of the Marketing Plan
  Exercise.
• Include two to three outside referencesto support
  your answers with research.
• Post your assignment as an attachment in the
  Assignments link of the ecampus.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 2 CheckPoint Decision Time at
  Qode(Uop Course)

• MKT 230 Week 3 CheckPoint Consumer Decision
  Making Process(Uop Course)

• Read the case scenario, Decision Time at Qode, on
  pp. 3839 of the textbook.
• Write a200300 word response describing how the
  three steps of business planningstrategic,
  functional, and operationalcan be seen inthe
  marketing decisions being made by Qode

• In this CheckPoint, you exercise critical
  thinking skills and identify the stages of the
  decision-making process involved with purchasing
  a new product. Describe the logical inquiry and
  problem-solving methods that were used to
  evaluate alternatives, select a product, and
  evaluate the product post-purchase. 

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 3 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 4 Assignment Target Market Strategy
  Presentation(Uop Course)

• Consider a recent purchase that you or a family
  member hasmade. Examples include a household
  product, DVD or CD, grocery item, or electronic
  device. Describe the item andlist three reasons
  you purchased that product as opposed to another
  product

• Resource  Ch.ltspanstyle 'font-weightnormal'gt 7
  in MarketingReal People, Real Choices
• Select a new product or service  thatyouwould
  like to introduce to the marketplace. You use
  this same product  whencompleting your Final
  Project in Week Nine.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 4 CheckPoint Customer Relationship
  Management(Uop Course)

• MKT 230 Week 5 CheckPoint New Product
  Development(Uop Course)

• Review the descriptions of  customer relationship
  management (CRM) characteristics found in
  Appendix D. 
• Complete Appendix D by identifying ,tivitiesthat
  can be classified by each characteristic of a CRM
  plan share of  customer,lifetime value of a
  customer, customer equity, or high-value 
  customers.

• Read the following You are  workinginthe product
  development department of a company that creates
  householdproducts. Your team has come up with an
  idea for a revolutionary new  cleaningproduct.
  Using the seven phases of new product development
  as a guide, describehow your company will develop
  the new product.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 5 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 6 Assignment Life Cycle Management
  Analysis(Uop Course)

• Look around your home or office and select three
  products you currently use. Briefly describe each
  product. How would you classify each one?  
• When responding to yourclassmates, state if you
  agree or disagree with their classification
  andexplain why. Do you think their product could
  be classified differently? If so,explain your
  reasoning. 

• In this assignment, you  practiceusing critical
  thinking skills. You analyze a case by
  conducting  research,defining problems, and
  making recommendations. Remember to suspend 
  personalbias and judgment while investigating the
  multiple stages of product  strategiesand life
  cycle management.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 6 CheckPoint Branding Strategies(Uop
  Course)

• MKT 230 Week 7 CheckPoint Integrated Marketing
  Communication(Uop Course)

• Select a large company that has created a strong
  product identity in the market. What branding
  strategies has the company  usedto create its
  product identity?
• Provide examples and explain your reasoning in a
  200- to 300-word response as an attachment in the
  Assignments link of the ecampus.

• The goal of integrated marketing communication
  (IMC)  istoproduce a unified promotional message
  that has the customer as its  focus.
  Allpromotional activity, such as media
  advertising, sales promotion,  personalselling
  sponsorships, and public relations, is geared
  toward delivering ,onsistent uniform message.

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 7 DQ 1 and DQ 2(Uop Course)

• MKT 230 Week 8 Assignment Sales Promotion
  Techniques(Uop Course)

• Imagine that you are a mentor to a new employee
  at a marketing firm. The new employee  is having
  trouble understanding what the term market
  communication really means. Using what you have
  learned, explain to  the new employee how
  marketing communication can influence a buyer. 

• Write a 700- to 1,050-word paper summarizing the
  key sales promotion techniques that  marketing
  firms direct toward trade and consumers. Include
  real-world examples todescribe the following
  classifications of sales promotion techniques
• Discounts and deals
• Increasing  industryvisibility
• Price-based  consumersales promotions

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MKT 230 Slingshot Academy / Tutorialrank.com

• MKT 230 Week 8 CheckPoint 1 Developing an
  Advertising Campaign (Uop Course)

• MKT 230 Week 8 CheckPoint 2 Marketing Concepts
  Activity(Uop Course)

• Resource Analysis GEICO television commercials
  try to appeal to wide audience/Audio File Day to
  Zy
• Listen to the Audio File, Day to Zy, by clicking
  on the Electronic Reserve Reading link located
  under Week 8 on  the Material spage of your
  student website.

• Draft a 200- to 300-word response to the
  Marketing Concepts Discussing Choices and
  Ethical Issues question 6  found onp. 532 of
  Marketing Real People, Real Choices. Your
  response should be posted as an attachment in the
  Assignments link of the ecampus
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