Mobile Application Marketing Facts: Improve You Mobile App visibility

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BY NINE HERTZ
http//theninehertz.com
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8 Ultimate Mobile App Marketing Stats You Must
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The continuous growth of smartphones and apps
strongly indicates that mobile app industry has a
bright future.
Nobody could have imagined that the smartphone
will become an essential part of life we will
feel incomplete without it.
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8 Ultimate Mobile App Marketing Stats You Must
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From developing a mobile app to its launch, it
all need to get a deep insight of the current
market statistics so that you can plan your
marketing strategy accordingly.
The time when smartphones were born, one could
quickly dive into the hundreds of statistics and
measure what things are rocking in the industry
and what should be the next strategy.
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8 Ultimate Mobile App Marketing Stats You Must
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But, the competition is growing year over year
which leaves you scratching your head to be
really sure about the next marketing plan.
Sometimes it is disappointing when you dont find
anything useful in the tons of statistical
reports available on the internet, that can add
value to your mobile marketing plan.
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8 Ultimate Mobile App Marketing Stats You Must
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Thus, you need to spend many hours to explore the
trending metrics about the smartphone market.
To help you with that, Nine Hertz has researched
and prepared a compilation of useful mobile app
statistics that can actually help you to create a
smart app marketing strategy.
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8 Ultimate Mobile App Marketing Stats You Must
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1. In 2015, the total mobile subscriptions (7.4b)
has outnumbered the worlds population (7.3b) and
it is expected to rapidly rise in the forthcoming
years.
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8 Ultimate Mobile App Marketing Stats You Must
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2. Smartphone application usage grew 58 in 2015
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8 Ultimate Mobile App Marketing Stats You Must
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As per the study conducted by Flurry Analytics,
the smartphone app usage grew by 58 in
2015. Here is what the analytics actually
says The most interesting thing came out is
that 40 of this 58 total smartphone application
usage, was emanated from the existing users,
which was recorded 20 only in 2014 and 10 in
2013. The biggest hike was seen in the app
category personalization which grew by 332.
News and magazines category was at the second
rank covering 135 growth rate. The least
growth of only 21 was seen in the category
Music, Media Entertainment.
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8 Ultimate Mobile App Marketing Stats You Must
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3. Total Time spent on Android apps skyrocketed
in 2015
Smartphone apps are growing so rapidly that it
has become one of the leading digital media
platform in the world. These days, people spent
most of their time by using different apps on
their mobile phones App Annie reported that the
total time spent on mobile applications increased
by 63 in 2015 which sounds pretty amazing.
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8 Ultimate Mobile App Marketing Stats You Must
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4. Time Spent on Mobile Apps Grew as compared to
TV
A recent Flurry report reveals that US consumers
spend more time on mobile apps than TV. We can
say smartphone screes are ahead from the TV
screens. In 2014, the average time spent on
mobile apps was 139 minutes and in 2015 it
reached to 198 minutes a day i.e. 3 hours 18
minutes.
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8 Ultimate Mobile App Marketing Stats You Must
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5. 2015 Black Friday traffic sales outpaced the
desktop for the very first time
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8 Ultimate Mobile App Marketing Stats You Must
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Mobile marketing statistics that will drive the
future
1. App Downloads Google Play will be the leading
store by 2020
However, Android play store has been always a
winner in terms of number of app downloads. App
Annie reported that it will be the primary leader
by the end of 2020 with 166.4 billion app
downloads (almost triple of app downloads in
2015).
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8 Ultimate Mobile App Marketing Stats You Must
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8 Ultimate Mobile App Marketing Stats You Must
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2. Mobile App Revenue Apple iOS will touch the
highest level in 2020
Despite of Android being the winner in number of
app downloads, it still could not touch the
revenue level of Apple. In 2015, the number of
Android app downloads was twice of iOS apps, but
still Apple earned 75 more revenue. Statistics
says, that the gross annual revenue of Apple
would be almost double than it was in 2015 by
reaching at 44.8 billion in 2020.
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8 Ultimate Mobile App Marketing Stats You Must
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8 Ultimate Mobile App Marketing Stats You Must
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3. M Commerce buyers would cross 1 billion in
2018.
Due to the convenient shopping as well as the
easy payment transaction, the eCommerce, mobile
industry is continually evolving with the new
trends and technologies. Also, the users believe
that they can get better options and deals with
online purchasing. After owning the app only
platform by Myntra, they got better customer
experience than the website, which clearly
indicates that users prefer smartphone
application to purchase.
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8 Ultimate Mobile App Marketing Stats You Must
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In 2012 the m-commerce buyers were only 210
millions which is predicted to cross 1 billion by
the end of 2018.
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8 Ultimate Mobile App Marketing Stats You Must
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4. Global mobile Ad spending is amounted to
surpass 195.55 billion by the end of 2019
With an average 3 hours spent by users on
smartphones, the mobile ad spending is strongly
contributing to change the face of the digital
media market. The growing dependency of users on
phones, greatly prompting the businesses to spend
on mobile ads consequently which is giving a big
rise to the mobile media market. Insight from
eMarketers mobile ad spending report says that,
by 2019, the total smartphone ad spending would
surpass 195.55 billion which was only amounted
68.69 billion in 2015.
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8 Ultimate Mobile App Marketing Stats You Must
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8 Ultimate Mobile App Marketing Stats You Must
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Conclusion
We have almost entered into the mobile connected
environment where the business market is majorly
driven by smartphones. For the successful
execution of your marketing strategy, no other
platform is as powerful as the smartphones. We
are sure that the above compilation of mobile app
statistics would be definitely useful for you to
plan your next business marketing strategy.
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8 Ultimate Mobile App Marketing Stats You Must
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References
http//www.flurry.com/ https//www.appannie.com/
http//www-01.ibm.com/software/marketing-solution
s/benchmark-reports/infographic/blackfriday-2015.h
tml http//venturebeat.com/2016/01/20/app-annie-2
015-google-play-saw-100-more-downloads-than-the-io
s-app-store-but-apple-generated-75-more-revenue/
http//www.livemint.com/Companies/YoEdYGrUlbERPk6b
sLUdSP/Apponly-Myntra-generates-annualized-sales-o
f-500-million.html http//www.statista.com/statis
tics/374623/mobile-commerce-buyers-worldwide/ htt
p//www.emarketer.com/
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