Xbox Live Game with Fame

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Xbox Live Game with Fame

• Xboxs Challenge
• Strengthen the position Xbox Live as the online
  gaming service of choice among athletes and
  sports gamers
  
• Cultivate sports gamers with unique and
  compelling Xbox Live programming
  
• ATCs Solution
• Execute a series of six Game with Fame, where
  sports celebrities play Xbox consumers online.
  
• Utilize athletes who are known gamers, including
  Buffalo Bills running back Willis McGahee and
  NASCAR Rookie of the Year candidate Kyle Busch
  
• Target sports and lifestyle media outlets,
  message boards and gaming enthusiast websites to
  generate awareness and drive consumer
  participation
• Build further awareness within the Xbox community
  by having a presence on Xbox.com and in the
  monthly newsletter
  
• Business Building Results
• Secured media coverage with national outlets
  including Associated Press, USA Today, ESPNews
  and FOX Sports Best Damn Sports Show Period
  
• An average of more than 1,200 Xbox Live
  subscribers logged on to play an athlete during
  each of the six sports-themed Game with Fame
  sessions
• In its first full year, Xbox Live Game with
  Fame has gained recognition among both gaming
  and sports media as THE premier way to interact
  with the biggest names in sports and
  entertainment through gaming