Tips for writing clickable search ad copy

1
Tips for Writing Clickable Search Ad Copy
2
What Is a Search Ad?

• When a potential client or customer is searching
  for your services or product in search engine
  then search ads will appear. They are small
  snippet of the text that appear above and/or
  below the top ranking.

• Official character limits
• Headline 25 characters
• Display URL 35 characters shown
• Ad copy 35 characters per line

3
Headline It should be an eye-catching title
which describes your company or product with
targeted keywords. Display URL This is the URL
that you'd like the ad to link to. Ad Copy
Your ad copy should make your brand stand out by
giving an ultimate offer of your services or
products.
4
Here are tips for writing quality ad copy and
making the most of the limited space.
5
Highlight what makes your brand unique

• It's essential to make your brand stand out in
  this highly competitive world.
• Hence, highlight your brands speciality in your
  ad copy like
• shipping to multiple countries
• Discount on certain product or service.
• More happier customers than your competitors and
  lots more.

Here, observe how JetBlue make their brand unique
by highlights the key offerings in the search ad
free WiFi, unlimited snacks, and most legroom
in coach.
6
Attract customers with a special offer

• Below features make for perfect headlines to grab
  a customer's attention
• Free shipping
• Special discount or deal
• Free trial and lots more..

Here Amazon uses 10 Cashback, 48 Hr Sale and
"free shipping" to draw in their customers.
7
Include an actionable CTA

• Your ad copy should influence customers to take
  an action. For that you can use filling out a
  form, starting a free trial, ordering now, call
  us, webinar sign-ups, eBook downloads and lot
  more.

Here Time Magazine uses an actionable language in
their ad to compel the viewer to subscribe.
8
Include at least one keyword

• We suggest to include at least one keyword in
  your ad copy regarding your product or service
  which customer can easily relate to your brand.
• How to choose best keywords for your ad
• Think like a customer.
• Balance between general and specific keywords.
• Pick the right amount of keywords per ad group.

For example, if you want to sale car then you
should include that specific phrase in your ad
copy. If you want to learn more about how
keywords work with search ads, check out Google's
keyword advice.
9
Get super specific

• If you add statistics, discount percentages,
  rankings, or reviews to your ad copy, prospects
  can be more likely to read and click.
• Numbers are easy to digest, and help people
  understand what you're offering them.

10
Match your ad copy to the landing page.
booking.com uses a search ad to New Yorks Hotel.
When a user clicks their ad, they're taken to a
page that prominently features this offer.
11
Watch the competition

• Your ad copy should differentiate your brand from
  others in the industry.
• Here are four search ads are coming when you
  Google hotels in New York.
• Watch your competitors very closely and know how
  to make differentiated ad copy which can attract
  more clicks.

12
Personalize to attract your target audience

• Want to reach out - students who are searching
  textbooks, last-minute shoppers, etc.? Based on
  your audiences need craft personalized ad copy
  that pull them to click.
• IndianGiftPortal uses Same day delivery,
  Midnight Delivery type words that can easily
  attract last minute shopper who forgot to buy
  their birthday present and now they are in a
  hurry to send gift asap.

With the help of Google's Customer Match take
your personalization to the next level.
13
Triple check for spelling grammatical errors

• You would be surprised by seeing how many ads
  contain spelling, grammar, and/or punctuation
  errors.
• Notice anything funky with this steak house ad?
  First, it's missing a period between "seafood"
  and "Best." It then follows by a pretty egregious
  "manhatten" misspelling.

14
Hope, these tips will help you to create amplest
search ads that attract more people to click.
15
To learn more about PPC campaign management
visit http//www.olivesolutions.com or drop a
mail to info_at_olivesolutions.com