DigitalMarketing-Certification&call:9999623343

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Advanced Certification inDigital Marketing
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INTRODUCTION
The Advanced certification course in Digital
Marketing is a specialization course created by
BitTarget, that covers everything what today's
marketer need to succeed in their respective
professions. Course is an ideal mix of all
digital marketing techniques ranging from Site
optimization to PPC campaign and strategizing
social media campaigns. Course is an apt choice
for all fresh or aspiring entrepreneurs,
managers, business strategists, management
graduates and web designers. Students gain
exposure on live project during the training.
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OBJECTIVE
Our main objective is to train students in sync
with what is latest and ethical while devising
digital media strategy for their respective
clients. Digital marketing is a fast evolving
field and to be a winner, one has to be really
dynamic both in terms of understanding of their
audience and advent of technology. At
BitTarget, we train students with the same
philosophy, course contents are being delivered
on live projects helping students to experience
the feel of digital media while learning and
applying concepts. Result orientation always
remains the key.
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Courses Offered
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Search Engine On-Page Optimization
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Search Engine Off-Page Optimization
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Social Media Optimization (SMO)
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Search Engine Marketing (PPC)
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Email/ Affiliate/ Mobile Marketing
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Analytics/ Webmaster tool and Google Panda and
Penguin Algorithm
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Search Engine On-Page Optimization

• Keyword Research with Google Keyword Planner
• Competitor analysis
• How to Select a Domain Name?
• URL Structuring, Image Naming, Image Title and
  ALT Tags creation, Meta Tags, Description,
  Robots, Redirection/ Headings Tags, Content is
  king-Writing for audience and not for SEO, HTML/
  XML, Sitemap creation, and Alexa Integration.
• Integrating Google Webmaster tool on site,
  Indexing and crawling pages, Site speed insights.

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Search Engine Off-Page Optimization

• What are Backlinks?
• Why Backlinks are Important?
• Difference Between Do-Follow and No-Follow
  Backlinks
• What is Google Page Rank?, How to Increase Page
  Rank?
• Social Bookmarking, Directory Submissions,
  Article submissions, Submitting for Web 2.0
  sites, Press Release submissions
• Blog Posting and commenting, Classifieds / Forum
  Posting, GMB, Business Listing and RSS Feeds
  etc.

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Social Media Optimization (SMO)

• Understanding leveraging value for your
  business through SMO
• Setting up FB Business page and increasing
  ethical likes, Creating engaging posts/
  contests/ culture/ events, Managing insights/
  Talk about and reviews from audience
• Managing Social Media e.g. LinkedIn, G, YouTube,
  Twitter etc, Video /
• Photo / Audio Sharing (YT, Vimeo, Flickr,
  Podcasting)
• Measuring ROI
• Financial customer satisfaction.

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Social Engine Marketing (PPC)

• Adwords campaign for your website
• Managing My Client Center for Adwords
• Creating attractive ads with high quality scores
• Landing page creation for better ROI and CPA
• Setting up goals and funnels in Adwords Campaign,
  Strategizing Keywords research for better ROI,
  Managing CPC increasing Conversions
• Setting up and managing AdSense, FB and Bings ads
• Reporting and Case Study

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Email/Affiliate/Mobile Marketing

• Email content that drives more Conversions
• Building and managing an Email list
• Driving response with Psychology-based Marketing,
  Writing Conversion (copywriting content
  essentials)
• Email Newsletter foundations A Roadmap for
  Success
• Maximize Email deliverability to drive revenue
• Best affiliate sites for monetization, Obtaining/
  placing tracking code getting approved for AP

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Analytics/Webmaster tool Google Algorithms

• Setting up Analytics/ Webmaster tool
• Applying Analytics/ Webmaster code on site
• Applying Data structure/ Highlighter/schema.org
  on site
• Applying Disavow for removing bad spam links
• Removing errors on site reported by GWT
• Adding/ Managing sites in Google Analytics
• Observing traffic trends in GA
• Analytics for Ecommerce sites.

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Course Outcome
By the end of the course, students would be
placed in job positions that include.

• Internet Marketer
• Search Engine Optimization Manager
• Social Engine Marketing Manager
• Social Media Marketing Manager
• Email / Affiliate Marketer
• Blogger
• Content writer and Developer
• Online Product Developer

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About BitTarget
BitTarget is unarguably the best internet
marketing institute around. Our well developed
internet marketing department has experienced
trainers in respective domains of SEO, SMO and
Adwords. BitTarget also conducts guest sessions
by inviting industry experts. Our endeavor is to
let students take part in real life activities of
digital marketing during their course
period. With guaranteed Job placement
assistance, BitTarget stands out to be the first
choice among all internet marketing aspirants.
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Say Hello, to us
Address Bittarget Pvt. Ltd. A-88, 3rd
Floor, Sector-4, Noida 0120-455-4043 1
(980)-224-4583 info_at_bittarget.in