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Search Engine Optimization
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SEO INTRODUCTION
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TYPES OF SEO
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WHITE HAT SEO
White hat SEOs , it means that type of SEOs
whatever follow the rules and algorithms where
in any content uploaded on the website should
have relevant tags and headlines.
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BLACK HAT SEO
Black hat SEOs , it means that type of SEOs
whatever dont follow the rules and algorithms of
the search engine. They use some other keywords
for uploading the content.
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GREY HAT SEO
Grey hat SEOs, it is combination of White hat
SEOs and Black hat SEOs. It means that he works
as a black hat but himself show as white hat
SEOs. It means we simply defined as,
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WHITE HAT SEO TECHNIQUES
Guest Blogging- Writing blog post for someone
elses blog is called guest blogging. Link
Baiting- Creating content that allows people to
link your page from another website. Quality
content- Creating quality content to impress the
visitors and also the search engine.
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BLACK HAT SEO TECHNIQUES
Hidden Text-Texts that wont be visible by the
visitors but still readable by search
engine. Keyword Stuffing- It occurs when a web
page is loaded with keywords in the
content. Link Farms-A link farm is a form of
spamming the index of a search engine.
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NEED OF SEO

• SEO Is Not A Cost But An Investment
• SEO Impacts The Research/Buying Cycle
• SEO Will Help People Find Your Website
• SEO Builds Trust Credibility
• SEO Helps Build Your Brand

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OPTIMIZATION PROCESS
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ADVANTAGES OF SEO

1. Create a better and more user friendly website
2. Find new customers and assist growth
3. Build brand awareness through better rankings
4. SEO is good for social media
5. Open your business 247

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CONCLUSION
SEO is not only important for businesses that
complete online but it is a necessary investment
for all companies. Having an optimized website is
the absolute minimum these days and the money
spend on SEO should not be considered a cost but
an investment.
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