Senior Centers A Vital Resource

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Sponsored by The National Council on the Aging
and CareSource
Healthy Aging Briefing Series
Senior Centers - A Vital Resource
WELCOME
This session will begin promptly at 130pm EST on
10/20 and 200pm EST on 10/21Please mute your
phonePersonal introductions are not
necessaryThe moderator will be on the line
shortly
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Senior Centers A Vital Resource

• Proud History and Time Tested Model
• Supported by Communities and Seniors
• Capacity for Change and Challenges

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Consider This.
In 2000 for the first time over half the U.S.
population was over 35. In 2009 the first Baby
Boomers reach 65. By 2030 over 20 will be 65 or
older.
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Models Attracting Seniors

• Hospital/Clinic Based
• Freeman Life Option Centers
• Stores/Store Fronts
• University Connections

• Sage-ing/Wisdom Centers
• Shepherd Centers
• Dychtwald Age Power
• Centers w/o Walls

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Focus of New Models

• Education/Learning Spirituality
• Significant Volunteer Service
• Engagement with Larger Community
• Health and Wellness Alternatives

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Consider This..
Senior Centers of the future could feature health
clubs and Starbucks. Josefina G. Carbonell, HHS
Assistant Secretary for Aging, Comment to the US
Senate Special Hearing on Aging, May 2003
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Senior Center Challenges

• Building Capacity and Resources
• Overcoming Stereotypes
• Quality Counts
• Collaboration/Partnerships
• Savvy Marketing Techniques

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Consider This..

• There is nothing permanent except change.
  Heraclitus 400 BC
• He that will not apply new remedies must expect
  new evils. Francis Bacon
• The world hates change, yet it is the only thing
  that has brought progress. Charles F. Kettering

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Resources to Learn More

• Demographic Profile, Mature Market Institute,
  MetLife www.MatureMarketInstitute.com
• Senior Centers Respond to the Changing Education
  Interests of Older Americans, Bob Pitman Jill
  Jackson, The Older Learner, Winter, 2002
• Marc Freedman, Prime Time, How the Boomers Will
  Revolutionize Retirement. www.civicventures.org
  The Next Chapter, Life Options Concept.
• Ken Dychtwald, Age Power, How the 21ST Century
  Will Be Ruled by the New Old, Penguin Putman,
  Inc., 1999. Also New York Times Magazine,
  September 18, 2005
• The Oasis Institute and May Department Stores.
  350,000 older adult members in 26 cities.
  www.oasisnet.org
• Osher Lifelong Learning Centers available in 73
  university communities nation wide. Bernard Osher
  Foundation.
• Shepherds Centers (75 centers in 21 states)
  founded by Reverend Elbert Cole, Kansas City,
  Missouri. www.shepherdscenter.org
• National Institute of Senior Centers, Constance
  Todd, Director. National Council on Aging,
  Washington, DC. constance.todd_at_ncoa.org
  Provides a network of senior center professionals
  and national senior center accreditation.

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Contact Information

• Christine Beatty, Director
• Madison Senior Center
• 330 west Mifflin Street
• Madison, WI 53703
• cbeatty_at_cityofmadison.com
• www.madisonseniorcenter.org