How the India Power Tools Market is Positioned? PowerPoint PPT Presentation

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Title: How the India Power Tools Market is Positioned?


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How the India Power Tools Market is Positioned?
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Power Tools is an import driven market in India.
The expansion of manufacturing industry, rising
number of infrastructure projects in the country,
increasing allocation of budget to the
construction sector by the government has given
the impetus to the power tools industry in India.
The power tools market has expanded in past few
years owing to the increase in the end users
such as metal and wood industrys prosperity and
also at the same time the changing lifestyle and
adoption of Do-It-Yourself products increasing
the demand of power tools.. The Market for Power
tools had witnessed a robust growth in past few
years. Power tools market had increased from INR
Million in FY2011 to INR Million in FY2016,
growing at a CAGR of during the period. The
Make in India initiative by the government has
fostered the manufacturing sector which had
attracted many companies to open their offices
and start operations in India. The massive growth
of E-commerce sector had majorly driven the
market of power tools. Additionally, increasing
cheap imports from China has also catalyzed the
growth of power tools market in India.
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  • In India, the massive growth in construction
    sector, manufacturing sector, and e-commerce
    sector had majorly driven the market of power
    tools. The increase in demand for portable
    products had also surged the demand of cordless
    power tools in the residential sector of the
    country. Power tools have succeeded in changing
    the lifestyles of people especially in Tier 1
    cities due to incline in DIY activities. It has
    also helped in making manufacturing and
    construction activities easier through portable
    power tools. Power tools have not only increased
    the efficiency but also have effectively speeded
    processes thereby saving time and energy.
  • The Competitive landscape of vendors is diverse,
    from international companies, to fast-growing
    domestic companies. Examples include Bosch,
    Makita, Hilti, Hitachi Koki, FEIN Power Tools and
    other organized players.
  • The power tools market has been segmented on the
    basis of technology. The four major segments are
    Electric, Pneumatic, Hydraulic and
    Powder-Actuated Power tools. In India, majority
    of the end users have been using electric power
    tools since it is cheaper and finds application
    in various sectors. Additionally, most of the
    electric power tools manufactured by key players
    are available on online portals. The electric
    power tools had contributed to INR million In
    FY 2016. The number of companies manufacturing
    electric power tools is higher than any other
    kind of power tools.

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  • The percentage share of electric power tools had
    increased from in FY2011 to in FY2016.
  • The power tools market was also segmented based
    on demand from Tier 1, 2 and 3 cities in India.
    Tier 1 cities had dominated the power tools
    market in terms of revenue in FY2016. The vendor
    companies generated most of the revenues majorly
    from these cities owing to excellent distribution
    networks in these cities.
  • Which Segments have
    Driven the Power Tools Market?
  • Electric Power Tools
  • Electric power tools were the most popularly used
    products out of all the types of power tools. The
    revenue from electric power tools was recorded to
    be around INR million in FY2011 which rose to
    INR million in FY2016. This rise was owing to
    the increase in PDI that led to an increase in
    users propensity to spend. Electric breakers
    generated maximum revenues in the electric power
    tools segment in FY2016 since they are expensive
    as compared to other electric power tools.
    Organized sector dominated the market of electric
    power tools in FY2016. Most of the power tools
    were sold through dealers rather than direct or
    online sales. Dealers contributed to INR
    million in FY 2016. The construction industry
    created of the revenues from electric tools in
    FY2016 followed by manufacturing industry and
    others. of the end users was non-residential
    in FY2016 followed by residential end users.

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  • The gradual shift in purchasing pattern of
    electric power tools from physical stores to
    online portals had fueled the growth of electric
    power tools in the country.
  • On the basis of type of product, electric power
    tools market can be segmented by Drills,
    Screwdrivers, Routers, Planers, Grinders, Saws
    and Breakers. Electric breakers contributed
    maximum to the revenues, around INR million in
    FY2016. Portable electric power tools
    contributed INR Million in FY2016 as compared
    to INR Million by stationary counterparts. By
    application, bulk of the demand was generated by
    the construction industry followed by the
    manufacturing industry and metal working
    industry. Non-residential users generated about
    of the revenues as compared to residential users.
    Dealers contributed for higher revenues than
    direct sales. Online sales generate the least
    revenue. The organized sector occupied a greater
    market share as compared to the unorganized
    sector in terms of revenue.
  • Pneumatic Power Tools
  • Pneumatic power tools were the second largest
    revenue generator in the power tools segment. Its
    market accounted for INR Million in FY2011
    which rose to INR Million in FY2016. A vast
    majority of the demand for pneumatic power tools
    was generated from the construction projects all
    across the country. Pneumatic hammers contributed
    the most in the revenue from in FY2016 since
    their cost of manufacturing was lesser than the
    others.

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  • Organized sector dominated the market of
    pneumatic power tools in FY2016. Most of the
    power tools were sold through dealers rather than
    direct or online sales. Dealers contributed to
    INR million in FY 2016.
  • The construction industry created of the
    revenues for pneumatic tools in FY2016 followed
    by manufacturing industry and others. of the
    end users was non-residential in FY2016 followed
    by residential end users. This was owing to large
    number of non-residential projects which
    attracted the utilization of pneumatic power
    tools in the country.
  • On the basis of type of products, pneumatic power
    tools market can be segmented by buffers, nailing
    and stapling guns, buffers, riveting guns,
    nailing and stapling guns, sanders, wrenches and
    others. Stationary pneumatic power tools
    contributed INR Million in FY2016 as compared
    to INR Million by portable ones. By
    application, the largest revenue was generated by
    the construction industry followed by the
    manufacturing industry and metal working
    industry. Non-residential users generate more
    revenue than residential users. Dealers
    contributed for higher revenues than direct sales
    as majority of the companies focused on their
    operation which includes manufacturing the
    products rather than distributing it, which was
    mostly outsourced to the dealers. The organized
    sector held a higher market share than the
    unorganized sector owing to end users preference
    for branded and quality products.

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Hydraulic Power Tools Hydraulic power tools
market was about INR million in FY2011 which
inclined to INR million in FY2016. The
increase in imports from China was one of the
major reasons behind this increase. Demolition
hammer was the most popular tool in this segment
which was largely used in the construction
projects all across the country. Since the
demolition hammer find applications on concrete,
brick wall and masonry all of which form parts of
construction activities, the construction
industry created of the revenues from
pneumatic tools in FY2016 followed by
manufacturing industry and automobile sector.
Stationary products were preferred over portable
ones owing to higher power and torque generated
by them. Organized sector was responsible for
generating most of the demand for hydraulic power
tools in FY2016. Most of the power tools were
sold through dealers rather than direct sales
since most companies opted for indirect channels
of distribution. Dealers generated revenues worth
INR million in FY2016. of the end users was
non-residential in FY2016 owing to limited usage
of the demolition hammer in residential
sector. Stationary hydraulic power tools
contributed for INR million in FY2016 as
compared to INR million by portable ones. By
application, the largest revenue was generated by
the construction industry followed by the
manufacturing industry and automobile industry.
The organized sector contributes more than the
unorganized sector to the revenue of Hydraulic
power tools owing to high commercial usage of the
tool.
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  • Powder Actuated Power Tools
  • Powder-Actuated Power tools generated the least
    revenues in the power tools segment. The market
    was worth INR million in FY2011 which
    subsequently rose to INR million in FY2016.
    Powder-Actuated tools are fasteners used to join
    hard substances like metals. The only type of
    tool included in this segment is the nailing and
    fastening gun largely used in the construction
    projects all across the country. of the
    revenue was generated from stationary
    powder-actuated power tools in FY2016. This was
    because powder-actuated processes require high
    power which is usually not provided by portable
    devices. Powder-actuated tools relatively
    generated most revenue from unorganized players
    among all the four types of power tools. Dealers
    generated more revenue since they are preferred
    in cases of bulk sales and commercial end users
    were responsible for the bulk of the purchases.
    of the revenues in FY2016 was generated by
    construction industry followed by manufacturing
    industry and metal sector.
  • Non-residential end users were far more than
    residential users owing to the hazardous nature
    of the product. Stationary powder-actuated power
    tools contributed to INR million in FY2016.
    Dealers contributed for higher revenue than
    direct sales owing to dealers providing a fair
    comparison among different brands of the same
    product. The organized sector contributed for
    maximum revenue as compared to unorganized
    sector. Powder-actuated tools relatively
    generated most revenue from unorganized players
    among all the four types of power tools.
  •  

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How is the Competition Structured in India POWER
TOOLS Market? India Power Tools market is
dominated by few large multinationals. These
companies are offering wide variety of products
and excellent after sales services to the
customers. Bosch India was a leading player in
the industry in FY2016. The company was a
trusted brand name in the country and generated
revenues worth INR million in FY2016 in
overall Power Tools market in the country.
Stanley Black Decker was the second largest
player in India with the revenue generation of
INR million in power tools industry in the
country. The company has three brands under
Stanly Black Decker with plans to enhance
localization to 50 percent and set up
manufacturing plants in India. FEIN had a
relatively less market share with a revenue
generation of INR million since it manufactured
only electric power tools. Most key players
imported their products from China, Germany and
other countries while Bosch manufactures of
its products in India.
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  • What are the Future Prospectes for India power
    tools market?
  • India Power Tools Market is expected to increase
    from INR million in FY2017 to INR million in
    FY2021, growing at a CAGR of during the
    period. The market is anticipated to be driven by
    the FDI inflows of international companies to
    benefit from the Make in India initiative. The
    rise in number of smart cities such as in the
    future will also accelerate the demand of power
    tools in the construction industry.
  • The increasing construction projects and
    manufacturing units of companies developing power
    tools in Tier 2 and 3 cities is due to increase
    the demand of power tools leading to increase in
    revenue. Innovations in design ( a shift from
    corded to cordless power tools), technology and
    quality will also trigger the demand power tools
    by various end users especially in the
    residential sector.
  • Companies Covered in the Report
    List of Companies
  •  
  • Major Players
    Bosch India

  • Stanley BlackDecker
    India

  • Hitachi Koki

  • Hilti

  • Makita

  • FEIN Power Tools

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  • Key Factors Considered in the Report
  • Comprehensive analysis of the India Power Tools
    market and its segments
  • Listed major players and their positioning in the
    market
  • Identified major industry developments in last
    few years and assessed the future growth of the
    industry
  • Decision making process by different sectors to
    select the Power Tools firm.
  • To know more on the Power Tools Market in
    India, click on the following link
  • https//www.kenresearch.com/energy-and-utilities/p
    ower/india-power-tools-market-statistics/46154-103
    .html
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12
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Competition With New Players Entry Contact
UsKen ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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