DTP INC

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DTP INC
A Delaware Corporation
(Corporate Office) 555 West Fifth Ave. Anytown,
USA 55555
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Contents

• Company Mission
• Target Market
• Products and Services
• Competitors and DTPs advantage
• Marketing Strategy
• Operation Plan

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Contents (cont.)

• Future Plan
• Management Team
• Financial Projection
• Capitalization
• Summary

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Mission Statement

• Expand the business of communication
• Replace a major part of the former printing
  process
• Revolutionize desktop publishing and printing
• Provide quality customer service and convenience

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Target Market

• Small businesses
• Local walk-in customers
• Outside representatives
• Churches and non-profit organizations

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Products and Services

• Design
• Photography
• Printing
• Database Management
• Mailing

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Competitors/DTPs Advantage

• Other free-standing dtp stores
• Home-based dtp operators
• Copy/print shops

• One-stop service
• Select freelance independent contractors
• Extensive in-house developed software programs

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Marketing Strategy

• Point-of-sale cards/banners in each store
• Monthly newsletters to all customers
• Telemarketing-general and special
• Routine personal customer calls
• Direct mail

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Operation Plan

• Facilities Description
• 800 sq ft retail sales area
• 400 sq ft conference/display room
• 2000 sq ft print shop
• 1000 sq ft shipping/storage area
• 1500 sq ft for five offices

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Operation Plan (cont.)

• Equipment Description
• Two dtp computers systems
• One small one color press, mid-range folder,
  high-speed copier
• One 486 networked computer with modems, and tape
  storage
• Office furniture and delivery van

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Future Plans

• Expansion of headquarters
• Adding three new retail locations
• Licensing programs
• Franchising

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Management Team
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Board of Advisors

• James B. Advisor
• Pamela Kim Professor
• Timothy M. Franchise

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Financial Projection
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Capitalization
150000
200000
TOTAL 350000
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Capitalization (cont.)
TOTAL 350000
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Summary
The Benefits of DTP

• Individualized customer service
• One-stop product shopping
• Customer record retention
• Superior customer service and satisfaction