Brazil E-Commerce Retail Market by Gross Merchandise Value: Ken Research

1
 B2W, Cnova, MercadoLibre, Magazineluiza,
Netshoes lead the market share in Brazil
E-Commerce Retail Market by Gross Merchandise
Value Ken Research
2
Brazil is not only the biggest but also the most
developed e-commerce markets in the Latin
America. With over 42 share, Brazil has the
strongest cross-border consumer market in Latin
America. US were the top destination for
cross-border e-commerce with other top countries
being China, Hong Kong, Japan and Canada. Prices
of imported products were traditionally high
owing to high import duties, taxes and stringent
labor law.
3
The online retail market in Brazil has fared
better than the online travel market in terms of
GMV generated through online medium. Owing to
meteoric rise in internet penetration in the
country and the subsequent rise in e-consumers,
both retail and travel market witnessed
skyrocketing incline in the number of daily
transactions by consumers. Online travel market
in Brazil grew at much higher growth rate during
the same period. The online travel market grew at
a CAGR of 36.0 during 2010 and 2015. Major
online travel agencies included Decolar, Hotel
Urbano, CVC Brasil, Booking.com and ViajaNet
amongst others. With the rising number of
e-commerce transactions there will be an increase
in number of companies offering logistics
services which will further intensify the
competition in the logistics market. This will
lead to the improvements in the logistics
services for packing, tracking and delivering at
lower prices.
4
Since logistics is an important component of the
e-commerce market, improvements in logistics
network will drive the retailers to go online
with cheaper products and better services with
respect to product deliveries and reverse
logistics. It has been observed that around 76
out of every 100 adults in Brazil possess a
payment card as of 2015. This is the major cause
behind such a high share of online payments in
Brazilian online shopping market. Online payments
in Brazil are dominated by the credit cards and
Boleto Bancario. Convenience is the major
factor behind the incline in online ticketing
these platforms help the consumer to book tickets
at any place without standing in the line. Also,
online bookings these days provide easy price
comparisons for different tickets which helps
consumer choose the best option
5
The popularity of these products in online
shopping is attributable to innovations which tap
into the consumers needs many new ingredients
were used to capture consumers notice under the
intense competition. The best part of these
ingredients is that they use the natural products
which are extremely easily attainable. Consumers
have shown a positive outlook for such
innovations. For more information on the market
research report please refer to the below
link https//www.kenresearch.com/technology-and-
telecom/it-and-ites/brazil-ecommerce-market-foreca
st/52499-105.html Contact UsKen ResearchAnkur
Gupta, Head Marketing CommunicationsAnkur_at_kenre
search.com91-9015378249
6
(No Transcript)