Capitalize on Mobile Apps and boost your sales this holiday season

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This Holiday Season, give your app sales an
exponential push
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Hark all merchants, as tis the season to be
aggressively hawking your wares!
But is your app ready for the holiday rush?
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7 Steps in order to ensure that your e-commerce
app is ahead of the bend.
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Plan ahead for a very merry (successful)
Christmas
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Stuff that app stocking with Contextual Content.
3
Spread the cheer with Instinctive shopping
experience.
4
Smooth intuitive checkout.
5
Deep linking for more app visits.
6
Link the physical presence to app presence
Omni-channel experience.
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Give us a shout-out
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Step 1 PLAN AHEAD for a very merry
(successful) Christmas

• Every app needs a festive offer mode in December
  but to sustain the xmas buzz! Start your in app
  offers from November and you can even spill it
  over into January for New Year.
• As per the recent studies, even half second
  difference in load time can make 10 difference
  in sales.

• To avoid such types of sales drop, check the
  stats from previous year.
• These stats, will help your backend team to plan
  How to sluggish app performance by stress
  testing.
• Solve these issues and make your app ready for
  Festive Boom.

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Sale
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Step 2 Stuff that app stocking with CONTEXTUAL
CONTENT

• Research and understand the LTV (lifetime value)
  of customers incentivize their behavior on the
  app. Maybe you could even upsell something else
  to them.
• Take advantage of smartphone technology to
  interact with shopper just by sending out a push
  message.
• A great user interface help to gain 94 more
  view. So, give your entire app a warm-fuzzy feel,
  synonymous with Christmas.
• Push maximum messaging, on the in-app deals,
  around the festive season.

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Step 3 SPREAD THE CHEER WITH INSTINCTIVE
SHOPPING EXPERIENCE

• To aid shoppers in making an informed decision,
  ensure accurate in-app product data hi-res
  images.
• Dont make customer to wait in queue to get query
  resolved, instead make a live chat option in your
  app especially when its a festive season.
• Give customers a unique experience by giving 100
  order fulfillment guarantee. The same experience
  helped Amazon to get over 3 million prime user
  last Christmas.

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Step 4 SMOOTH INTUITIVE checkout

• Follow design coding principles that increase
  ease of checkout in your app, as 40 of online
  sales are lost due to friction during the
  checkout process.
• To improve the checkout performance, make sure
  that Alpha/ Beta testing is conducted on regular
  bases.
• Get complete control over the payments by having
  your own payment gateway. For instance Apple pay, 
  is a proprietary payment gateway of Apple which
  allows iPhone users to make several payments
  conveniently.

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Step 5 DEEP LINKING for more app visits

• Drive traffic to specific pages in your app with
  deep linking.
• Every customer touch point must link back to your
  app it can be from promotional mails, social
  media posts to website content, everything should
  redirect customers to app pages.

• Google targeting is crucial as its the place
  most people go to first when looking for a gift.
• Ensure that you seed contextual gifting guides
  across the well-known blogs and news-sites so
  that your app is SEO optimized.

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Step 6 Link the physical presence to app
presence OMNI-CHANNEL EXPERIENCE

• Its important to have a unified digital and
  physical customer experience.
• From sale features to products festive campaign
  messaging, you need to maintain connection
  between physical and in-app features.
• It would help to have added offers/features in
  the app. This will incentive visits on the app.
• For instance, the Ali Express app has the greater
  discounts for in-app purchases than on the
  website. All you need to do is download the app
  scan the QR code on the webpage with it. You are
  then taken to the app page of the product with
  special offers.

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Step 7 Give us a SHOUT-OUT

• This step is the easiest of them all.
• Just skip reading this entire article, and write
  into us at info_at_chromeinfotech.com. We will take
  care of your app idea from creation to
  fruition!
• Go on, get in touch with us we could grab
  an egg-nog together!

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Ho! Ho! Ho! Merry App selling!
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