Out Of Home Advertising For Google Maps

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Out Of Home Advertising For Google Maps
Google India engages Global Advertisers for the
outdoor promotion of their mobile based app,
Google Maps that helps users with satellite
imagery, street maps, street view, real-time
traffic conditions and route planning for
traveling by foot, car, bicycle or public
transportation by showing an alternative and
faster route to reach their destination easily.
The OOH media agency has conveyed the same on
large billboards across Mumbai. The brand
communicates Jab traffic ka haal badalta hai,
toh sadke rang badalti hai' in its ad campaign,
referencing the red-blue lines that indicate
traffic levels on the google map.   Sanjeev
Gupta, MD, Global Advertisers, said, "We are glad
to be associated with Google India. We have
executed their outdoor campaign targeting their
key audiences by selecting premium outdoor
property across Mumbai."   The objective of the
campaign was to spread the benefits of using
Google map while traveling in the city. A high
mileage campaign with a large size out of home
media properties has been executed. The choice of
hoardings for this campaign has turned out very
effective for the client.
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