Title: Outdoor Advertising For News India 18 (1)
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2Outdoor Advertising For News India 18
News India 18, the Hindi News Channel, from
Network 18 group has launched outdoor campaign
with Indias smartest OOH agency- Global
Advertisers. To promote this new channel, the
group has rolled out the quirky campaign tikhi
behas, sidhe Jawab. The agency, Global
Advertisers has engaged its premium hoardings for
this campaign. Commenting on the success of the
campaign, Sanjeev Gupta, MD, Global
Advertisers said, As per the client brief and
our understanding of their market share, our team
at Global spotted areas and effective media tools
for the promotion. The team provided hoardings at
dense market areas of Mumbai." Through news,
views, analyses and interactivity, NEWS INDIA 18
provides viewers with a composite unbiased
picture of the nation and the world.
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