BUS 475 Week 2 Knowledge Check

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BUS 475 Week 2 Knowledge Check
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• 1. Compared with other approaches to business,
  the marketing concept is distinct in that it
• focuses on sales
• produces new products and services
• creates a broad assortment of products
• focuses on satisfying customers' needs
• 2. A company provides its advertising agency with
  a statement about a new product to use in
  designing an advertising campaign, and this
  statement includes a description of the target
  market, the product type, the primary benefits of
  using the product, and how this product is
  different from, and better than, competitive
  products. What type of statement is this?
• Qualifying
• Positioning
• Determining
• Clustering

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• 3. The sales analysis of a product revealed that
  profits were highest when it was initially
  introduced into the market with a high selling
  price. However, the price was gradually reduced
  as it started facing competition as substitutes
  entered the market. This is an example of a(n)
• introductory price dealing
• temporary price cut policy
• skimming price policy
• penetration price policy
• 4. Blending the firm's promotion efforts to
  convey a complete and consistent message is the
  goal of
• sales management communications
• sales promotion communications
• integrated promotional marketing
• integrated marketing communications

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• 5. According to the concept of social
  responsibility, a firm has a duty to
• communicate regularly with the public
• place profit above all other considerations
• place customer satisfaction above all other
  considerations
• conduct business in a way that is good for
  society as a whole, both now and for the future
• 6. The principal participants in the financial
  markets are
• businesses, banks, and government
• borrowers, savers, and financial institutions
• mutual funds, hedge funds, and investment bankers
• dealers, brokers, and regulators
• 7. You just purchased a parcel of land for
  10,000. If you expect a 12 annual rate of
  return on your investment, how much will you sell
  the land for in 10 years? Note. Due to rounding
  and method of calculation, your answer might vary
  slightly. Choose the closest answer.
• 25,000
• 31,060
• 38,720
• 34,310

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• 8. Bull Gator Industries is considering a new
  assembly line costing 6,000,000. The assembly
  line will be fully depreciated by the simplified
  straight line method over its 5-year depreciable
  life. Operating costs of the new machine are
  expected to be 1,100,000 per year. The existing
  assembly line has 5 years remaining before it
  will be fully depreciated and has a book value of
  3,000,000. If sold today the company would
  receive 2,400,000 for the existing machine.
  Annual operating costs on the existing machine
  are 2,100,000 per year. Bull Gator is in the 46
  percent marginal tax bracket and has a required
  rate of return of 12 percent. Calculate the net
  present value of replacing the existing machine.
  Note. Due to rounding and method of calculation,
  your answer might vary slightly. Choose the
  closest answer.
• 816,000
• 382,320
• 2,941,680
• -382,320

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• 9. A strong stock market and reasonably good
  earnings have caused the price of the firm's
  common stock to increase by 25.
• This will have no effect on the firm's cost of
  capital.
• All things equal, this will increase the firms
  cost of capital.
• All things equal, this will lower the firm's cost
  of capital.
• This will only affect the cost of capital if the
  firm uses CAPM to compute the cost of equity.
• 10. Buying and selling in more than one market to
  make a riskless profit is called
• profit maximization
• arbitrage
• international trading
• This cannot be determined from the above
  information.

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• 11. The United States imposes substantial taxes
  on cigarettes but not on loose tobacco. When the
  tax on cigarettes went into effect, the demand
  for home cigarette rolling machines most likely
• decreased, causing the price of cigarette rolling
  machines to fall and the quantity of machines
  purchased to fall
• decreased, causing the price of cigarette rolling
  machines to rise and the quantity of machines
  purchased to fall
• increased, causing the price of cigarette rolling
  machines to rise and the quantity of machines
  purchased to rise
• increased, causing the price of cigarette rolling
  machines to rise and the quantity of machines
  purchased to fall
• 12. Keynes believed that an increase in savings
  would
• raise aggregate demand by reducing investment
• raise aggregate demand by increasing consumption
• reduce aggregate demand by reducing investment
• reduce aggregate demand by reducing consumption

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• 13. Which of the following monetary policies
  reduces aggregate demand and output?
• cut in the federal funds rate
• An open market purchase of government securities
• An increase in the discount rate
• A cut in the required reserve ratio
• 14. Deficits may be desirable in the short run if
  they
• help to stabilize the economy when the economy
  falls below potential output
• increase savings necessary for future investment
  and growth
• increase savings necessary for future consumption
  and demand
• help to stabilize the economy when the economy is
  above potential output
• 15. If for a country, the quantity of its
  currency demanded exceeds the quantity supplied,
  then there is a
• balance of payments surplus
• balance of payments deficit
• balance of payments equilibrium
• trade balance

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• 16. Suppose that college tuition is higher this
  year than last year and that more students are
  enrolled in college this year than last year.
  Based on this information, we can best conclude
  that
• the law of demand is invalid
• despite the increase in price, quantity demanded
  rose due to some other factor changing
• this situation has nothing to do with the law of
  demand
• the demand for a college education is positively
  sloped
• 17. Economic efficiency is achieved at a
  particular output level if
• marginal cost is as low as possible
• average fixed cost is as low as possible
• average total cost is as low as possible
• average variable cost is as low as possible
• 18. A perfectly competitive firm will be
  profitable if price at the profit-maximizing
  quantity is above
• MC
• AVC
• ATC
• AFC

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• 19. How are goods manufactured in other countries
  creating jobs in the United States?
• People whose jobs were outsourced are now
  discouraged workers.
• U.S. firms are specializing in managing the trade
  of these goods.
• Foreign countries are importing U.S. natural
  resources
• People who have lost jobs have more time to shop
  and therefore increase demand for goods.

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