El Salvador Beer Market Performance and Outlook: Ken Research

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El Salvador Beer Market Performance and Outlook: Ken Research

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The El Salvadorian beer industry experienced growth in 2015, primarily driven by the industry leader La Constancia and its robust distribution network. – PowerPoint PPT presentation

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Title: El Salvador Beer Market Performance and Outlook: Ken Research


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El Salvador Beer Market Performance and Outlook
Ken Research
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Ken research announced its recent distribution
on, " El Salvador Beer Market Insights Report
2016". The El Salvadorian beer industry
experienced escalation in 2015, primarily driven
by the industry leader La Constancia and its
vigorous circulation network. It has been marking
its success since 1903.
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The country is renowned for its emerald blue
beaches, surf specs and mountainous volcanic
landscapes, winding route past coffee farms,
rainforests, waterfalls and numerous museums
which enlightens mind body and soul. Beer
consumption in the country has taken a leap
forward in 2016. The foremost reasons for the
same have been attributed to the augmenting
spending patters which have been revised upwards
due to rapid economic expansion witnessed in this
American country. New brands have been launched
recently and beer is sold at disposable prices at
super market stores. Taxes on the other hand have
been changed drastically affecting the leading
imported beer market's big fishes. The inflation
pressure in the previous year has been minimal,
fuelling the beer consumption by the locals.
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Online distribution and purchase has been
widespread in this market due to heavy discounts
and offers being available. This has promoted
E-commerce throughout the country. Concisely,
this research establishes that during 2015-16, El
Salvador beer market recorded outstanding growth,
with discount and mainstream being the most
dominant segments. Off-premise accounted for
about 71 market share. It also provides data and
analysis of the performance of both domestic and
imported brands and reports on new product
activity in 2016 including an analysis of
industry structure, and reports on company
volumes, with the addition of brewer profiles for
the major brewers.
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The four most famous leading brands of beer that
lead the market include, Pilsener, Suprema,
Golden Light and Regia. La Constancia, a
subsidiary of SABMiller manufactures most of
these. SABMiller is an English beverage MNC. Its
brands include Fosters, Miller etc. The beer
market in the country has few other active
players. The biggest competition is given by
Cadejo Brewing Company which is the second major
producer of craft beer, La Roja, La Negra, Guapa,
La Mera Belga are manufactured by Cadejo. Other
international brands such as Heineken, Baltika or
Corona are offered in the beer market, but also
distributed by the subsidiaries mentioned above.
The demand for beer is seen by both legal and
under aged consumers.
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It has been observed that due to increasing
purchasing power capacity people are drifting
away from discounted beers to mainstream quality
beers. The traditional retain channel still
accounts for two-third of the distribution
channel while the off-premise channel is coming
up and captures one-third of the network. The
off-premise channel will soon overcome.
Increasing interest of local families to start
independent breweries has increased ardour of
young adults towards beer beverages. Locals have
started many craft brew bars and a
farm-to-roaster networking business called Finca
Coffees. Nevertheless, their new daily passion is
bringing craft brewed beer to the Salvadoran
masses, in the form of El Salvadors first ever
microbrewery.
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This has been called as the massive Brew
Revolution. The demand is igniting so fast that
the competition in this industry is fast taking
pace upwards. These microbreweries portrait
unique flavourful and spirit of El Salvador.  All
Brew beers are made with pure water, malted
barley, American Hops and brewers yeast but never
cheap adjuncts like corn or rice. Key Factors
Discussed in the Report Global beer industry El
Salvadorian beer market size European beer
industry Global Alcoholic Beverages Market
research report
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Europe Alcoholic beverages Market research Anti
alcohol beer marketing industry El Salvadorian El
Salvadorian beer Market revenue El Salvadorian
Alcoholic beverages Industry El Salvadorian beer
Consumption Beer Exports Value El
Salvadorian For more coverage click on the link
below https//www.kenresearch.com/food-beverage-
and-tobacco/alcoholic-beverages/el-salvador-beer-i
nsights-report/69619-11.html
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Related links https//www.kenresearch.com/food-be
verage-and-tobacco/alcoholic-beverages/canada-beer
-market-insights-report-2016/62473-11.html https
//www.kenresearch.com/food-beverage-and-tobacco/al
coholic-beverages/estonia-beer-market-insights-rep
ort-2016/62474-11.html Contact Us Ken Research
Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
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