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Search engine optimization
Web development
Seoczar services
Web design
Pay per click(PPC)
Online branding
Mobile app development
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The Beginners Guide To Search Engine Optimization
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HOW people interact with search engines
One of the most important elements to building an
online marketing strategy around SEO is empathy
for your audience. Once you grasp what your
target market is looking for, you can more
effectively reach and keep those users.
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Why search engine marketing is necessary
An important aspect of SEO is making your website
easy for both users and search engine robots to
understand. Although search engines have become
increasingly sophisticated, they still can't see
and understand a web page the same way a human
can. SEO helps the engines figure out what each
page is about, and how it may be useful for
users.
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Keyword research
It all begins with words typed into a search
box. Keyword research is one of the most
important, valuable, and high return activities
in the search marketing field. Ranking for the
right keywords can make or break your website. By
researching your market's keyword demand, you can
not only learn which terms and phrases to target
with SEO, but also learn more about your
customers as a whole.
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How usability experience and content affect
search engine rankings
The search engines constantly strive to improve
their performance by providing the best possible
results. While "best" is subjective, the engines
have a very good idea of the kinds of pages and
sites that satisfy their searchers. Generally,
these sites have several traits in common

1.  Easy to use, navigate, and understand
2.  Provide direct, actionable information relevant
   to the query
3.  Professionally designed and accessible to modern
   browsers
4.  Deliver high quality, legitimate, credible
   content

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Growing Popularity And Links
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For search engines that crawl the vast metropolis
of the web, links are the streets between pages.
Using sophisticated link analysis, the engines
can discover how pages are related to each other
and in what ways.
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Measuring And Tracking Success

1. Search Engine Share of Referring Visits
2. Search Engine Referrals
3. Visits Referred by Specific Search Engine Terms
   and Phrases
4. Conversion Rate by Search Query Term/Phrase
5. Number of pages receiving at least one visit from
   search engines

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Maps
our office
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Thanks for Watching My Presentetion
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