ohn Huntzinger -What is Digital Marketing

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What is Digital Marketing

• By-John Huntzinger
• www.searchingworks.us

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 What Is Digital Marketing?
Digital Marketing is a term used to describe the
integrated marketing services used to attract,
engage and convert customers online. Digital
marketing utilizes multiple channels such as
content marketing, influencer marketing, SEO,
social media and online advertising to help
brands connect with customers and uncover
performance of marketing programs in
real-time. As much as people toss around
digital marketing, I get the impression that
were not all on the same page in terms of what
it actually means. Just a few weeks ago, we
posted a digital marketing predictions post that
now has nearly 8,000 social shares. Both the
answers and the feedback were quite varied. To
get a handle on how brand digital marketers view
the topic, I reached out to a number of
practitioners and executives to ask them
directly.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Why Digital Marketing Is Important?
Digital media is so pervasive that consumers have
access to information any time and any place they
want it. Gone are the days when the messages
people got about your products or services came
from you and consisted of only what you wanted
them to know. Digital media is an ever-growing
source of entertainment, news, shopping and
social interaction, and consumers are now exposed
not just to what your company says about your
brand, but what the media, friends, relatives,
peers, etc., are saying as well. And they are
more likely to believe them than you. People want
brands they can trust, companies that know them,
communications that are personalized and
relevant, and offers tailored to their needs and
preferences.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Tactics

• Search Engine Optimization (SEO)
• The process of optimizing your website to rank
  higher in search engine results pages, therefore
  increasing the amount of organic (or free)
  traffic that your website receives.
• Content Marketing
• The creation and promotion of content assets for
  the purpose of generating brand awareness,
  traffic growth, lead generation, or customers.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Tactics

• Inbound Marketing
• Inbound marketing refers to the full-funnel
  approach to attracting, converting, closing, and
  delighting customers using online content.
• Social Media Marketing
• The practice of promoting your brand and your
  content on social media channels to increase
  brand awareness, drive traffic, and generate
  leads for your business.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Tactics

• Pay-Per-Click (PPC)
• A method of driving traffic to your website by
  paying a publisher every time your ad is clicked.
  One of the most common types of PPC is Google Ad
  Words.
• Affiliate Marketing
• A type of performance-based advertising where you
  receive commission for promoting someone elses
  products or services on your website.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Tactics

• Native Advertising
• Native advertising refers to advertisements that
  are primarily content-led and featured on a
  platform alongside other, non-paid content. Buzz
  Feed sponsored posts are a good example, but many
  people also consider social media advertising to
  be native -- for example, Facebook advertising
  and Instagram advertising.
• Marketing Automation
• Marketing automation refers to the software that
  exists with the goal of automating marketing
  actions. Many marketing departments have to
  automate repetitive tasks such as emails, social
  media, and other website actions.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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Tactics

• Email Marketing
• Companies use email marketing as a way of
  communicating with their audiences. Email is
  often used to promote content, discounts and
  events, as well as to direct people towards the
  business website.
• Online PR
• Online PR is the practice of securing earned
  online coverage with digital publications, blogs,
  and other content-based websites. Its much like
  traditional PR, but in the online space.

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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ABOUT-JOHN HUNTZINGER
  John Huntzinger is a Digital Marketing analyst
and specialist in all digital marketing work
.John Huntzinger help you to promote your
business online. John Huntzinger is a Google
certified specialist. John Huntzinger provide
different professional services like Search
Engine Optimization (SEO), Pay-Per-Click
Marketing (PPC),E-Commerce Inventory Management,
Virtual Assistance Services
visit-www.searchingworks.us

• By-John Huntzinger
  
  Visit-www.searchingworks.us

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CONTACT
Email-info_at_searchingworks.us Contact-(1)201-984-7
881
visit-www.searchingworks.us

• By-John Huntzinger
  
  Visit-www.searchingworks.us