Cima P2 Questions - Cimadumps.us

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• The Chartered Institute of Management
  Accountants (CIMA)
• is a UK based professional body offering
  training and qualification
• in management accountancy and related
  subjects. It is focused on accountants working in
  industry, and provides ongoing support and
  training for members.

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Question No 1

• What is a FMCP?
• A physical product that is bought often.

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Question No 2

• What is strategic marketing?
• It is tied in with corporate strategy, by
  identifying which products and markets the
  organization wishes to operate in.

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Question No 3

• What is tactical marketing?
• It is focused on the short term and on
  particular elements of the marketing mix.

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Question No 4

• What is the marketing concept?
• A philosophy of business, that holds that the key
  to organizational success is meeting customers
  needs more effectively ad more closely than
  competitors (a belief system).

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Question No 5

• What is marketing orientation?
• An approach to business that centre sits
  activities on satisfying the needs and wants of
  its customers (actual practices).

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Question No 6

• What is production orientation?
• The belief that success is achieved through
  producing goods or services of optimum quality as
  cost-efficiently as possible.

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Question No 7

• What is push marketing?
• Pushing goods out to resellers -promotion is by
  the final seller in the value chain.

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Question No 8

• The marketing environment consists of what three
  levels?
• Macro - environnent, micro - environnent, the
  Internal environnent.

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Question No 9

• What 8 parts make up Kotler's marketing plan?
• The executive summary, situation analysis,
  objectives and goals, marketing strategy,
  strategic marketing plan, tactical marketing
  plan, action plan, budgets, controls.

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Question No 10

• What are the 7 Ps of a marketing max strategy?
• Product, price, place, promotion, people,
  processes, physical evidence.

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