Road To A Successful Mobile App

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Road To A Successful Mobile App

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

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Your app should solve a problem
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Is the application different from those that
already exist?

• Analyse the core functionalities and UX of
  existing apps and then compare them to your
  offering.
• Make sure you are giving your app users something
  they would value over other apps.

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Who is your target audience?

• It is important to understand your target
  audience and gauge if your app fulfils their
  requirements.
• Ask these people to rate the features of your app
  in comparison to your competition.

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Does the app save time/money or entertain and
engage?

• You need to judge your app on a variety of
  parameters. Make sure it saves costs and time for
  your users.
• You also need to ensure that if its a paid app
  then it is reasonably priced so that it can
  compete in the market more effectively.

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Planned Marketing Strategy
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Push Notifications

• You can run custom push notification campaigns
  with your app users and send them discounts and
  offers on your products and services
• Integrated push messages are a useful way to
  reach out to your app users and engage with them.

(Source)
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Referral Program

• You can create a program wherein you can reward
  your existing customers to share your app with
  peers.
• You can use, in-app messages, push notifications
  and email marketing to promote the referral
  program to your users.

(Source)
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Make use of Metrics
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App Installs

• The number of app installs your business is
  getting, is the most crucial metric for your
  business. The more users your app gets, the
  better it is.
• Make sure you analyse the results and review your
  promotional activities so you can improve on
  them.

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Reviews and Ratings

• You must make sure that the app store reviews are
  replied to positive or negative. Bring in new
  features to your app and encourage your users to
  add positive reviews.
• You need to constantly work on your app to
  improve upon its overall user experience and
  workability.

(Source)
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App Usage

• You need to analyse the frequency of your app
  usage and duration of the app user sessions.
• The time your team takes to provide support to
  user queries must also be tracked. These metrics
  help you to improve your app performance and
  improve user-affinity.

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Smart Pricing

• The pricing of your app plays an important role
  in its success. You can do a market research to
  find the price that competing apps are charging.
• You can also offer a free trial of the app with
  premium features that are paid.

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Simple Intuitive
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• Your app should be intuitive and free of bugs and
  crashes.
• Build a product with few core features and
  promote these features to ensure your users are
  comfortable using it.

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Distribute your app strategically
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• With the many distribution channels available for
  apps today, you have to choose a combination that
  works best for your target audience.
• Try to get your app featured in popular app lists
  such as Apples Whats Hot, New Noteworthy, Top
  25 or 100 apps lists.

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Thank you!