Instagram Launches Live Video Feature. Is Your Business There Yet?

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Instagram Launches Live Video Feature. Is Your
Business There Yet?

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

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Introduction

• On 21st November 2016, Instagram announced two
  new updates Live video on Instagram Stories and
  disappearing photos and videos for Instagram
  Direct.
• Instagram will be competing directly with the
  existing live broadcasting products like
  Snapchat, Facebook Live and Periscope. But what
  makes Instagram live videos different from others
  is that it gets disappeared as soon as the
  broadcast ends.

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How to Share Live Video

• There are two ways you can share your live video
  or story, and both are super easy.
• You just need to swipe right on your Instagram
  home screen, or you can click on the plus sign
  located on the uppermost left and the camera
  popup will open where you can capture an image or
  record a video story.

(Source)
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How can your brand benefit from Instagram Live
video?

• Run Special Offers - With Instagram live, you
  can offer some special deals and discounts to
  your customers. These special offers will become
  extra special when incorporated with Instant
  live.
• Q A sessions - Live videos can be a great
  tool to engage with your audience. What makes it
  more interesting is that you can have a Q and A
  session with your audience in real time so that
  you can know the expectations and feedbacks of
  your customers more quickly. At last, it can act
  as a live video customer care service.
  

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• Product Launch - Instagram live video can serve
  you as a platform for launching a new product or
  service and making regular announcements.
• Behind the Scenes - You can use live videos to
  display behind the scenes which can be a great
  source to establish an emotional connection with
  your audience and it can help promoting your
  brand more effectively.

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• Project Status - With Instagram live you can
  regularly update your clients and customers with
  the status of the running project. Project status
  reporting is one crucial element of project
  management, and Instagram Live serves as an
  excellent tool for doing so in a fun manner and
  that too in real time rather than reporting via a
  simple boring document.
• Takeovers - You must be familiar with Snapchat
  takeovers and how brands have benefited from it.
  Instagram have now introduced the same. An
  Instagram takeover is when a special guest is
  invited to take control of a Brands Insta
  account temporarily. It can help brands by the
  Cross-Promoting content in which you promote the
  content of some other Insta account whom you have
  a takeover or vice versa.

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• Grow Your Audience - You can use Instagram live
  video to build your audience more quickly. And
  more audience means more promotion which means
  more leads and which further means more sales.
  More Instagram followers can help you gain more
  traffic to your website and also serves as a free
  advertising tool.
• Boost sales - With so many benefits you can add
  more leads and sales to your business with the
  help of Instagram live videos. Show off your
  creativity and convince your audience that why
  you are different from your competitors.

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• Run contests - With Instagram live you can run
  real-time live games which can help to a great
  extent for your brand exposure and promotion.

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Thank you!