Title: Improve Your Business ROI with iOS Application Development
1(No Transcript)
2How to Boost Business ROI with iPhone App
development
One of the most conspicuous trends in mobile
telephony today is the rapid development of
iPhone apps. Mobile apps are projected as a
major trend in the next few years and the iOS
platform remains the dominant area for
innovation. iPhone apps are being adopted by both
small and big brands to boost visibility and make
engagement easier.
3Tapping the Immense Value of the iPhone Brand
- These apps are more convenient to users and it is
no wonder the Apple app store remains the most
vibrant in the industry. - The fact that Apple is still a trendsetter in
device innovation makes an iPhone app an
important tool in contemporary business
marketing. - Every new release of a new iPhone or an upgrade
is met with global excitement and companies are
now leveraging this popularity by building apps
on the iOS platform.
4Tapping the Immense Value of the iPhone Brand
- Since the initial launch in 2007, the iPhone
remains a dominant player in the volatile
Smartphone market. There are over 1 billion
devices sold by 2016 with 13 different models
already in the market. 395 iPhones are sold every
minute and with 101 million people owning the
device in the U.S alone. - iPhone has a 42.9 share in the U.S Smartphone
market, which highlights the advantage your brand
will enjoy by investing in an iPhone app.
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6Improving ROI with an iPhone App
While most businesses already have a mobile
website, there is need to invest in iPhone app
development to guarantee more visibility. With a
mobile app, you are guaranteed of higher
conversion because a study by Flurry in 2015
shows that 90 of Smartphone users start their
online experience with an app.
7Improving ROI with an iPhone App
From Face book, Twitter to CNN, there are so many
brands that have leveraged popularity of apps to
direct traffic to their websites and increase
conversion. Increased conversion is what every
marketer wants and in a market that is
increasingly competitive, an iPhone app will come
in handy. A mobile app also boosts customer trust
and loyalty because brands that are not readily
available are deemed to be untrustworthy.
8Developing an iPhone App
- There are different options to build an app for
your brand. You can choose a content management
system (CMS) as an avenue to build your app or
hire a dedicated developer to build the app from
scratch. - When building the app, ensure you understand the
target audience and make an app that is easy to
use. The bottom-line when building an iPhone app
is to ensure it adds value to the customers
experience.
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