2016 SEO Roundup and its Role in 2017

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2016 SEO Roundup and its Role in 2017
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Summary

• Over a period of time, the rules for effective
  SEO have shifted quite rapidly. At times, the
  future is difficult to predict, however, the
  future of marketing is hazier. When it comes to
  SEOs future its more of a random roll of the
  dice. If you have also worked in SEO for more
  than a few years, then you can attest that things
  are quickly developing and changing every day.

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• SEO is not a static concept and is constantly
  changing as the patterns of Internet usage
  changes and technology evolves. In the past 10
  years, lots of things have changed for the
  better, even in marketing. But, many are not
  focused on setting up their website for SEO
  success. In order to be effective in increasing
  your rank, here are a few important things to
  consider
• Check for crawl ability and indexing Issues
• Crawling and auditing of website
• Fix HTML and CSS markup errors
• Optimizing the Content

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• Optimizing the Content
• Reviewing the title Tags, Meta tags, and header
  tags
• Fixing the links and URLs
• Avoid common redirect mistakes
• Do you have a SEO strategy for the year 2017?
  Well, before we get ahead of ourselves, lets
  take a look at what had happened in the year
  2016.

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A Game of Unique Images

• In 2016, a lot of emphasis was given to the usage
  of unique and new images because having exclusive
  images on a website is valuable. Indeed, the same
  image can be shown up in hundreds of places
  online however having unique content is what
  makes it stand out. Its not that you cannot use
  stock images but its highly recommended to
  create something that is custom which is
  certainly going to pay off more in the long run.

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Content Size Matters

• No doubt, longer articles between 1300-1500 words
  perform superb in search, get more traffic and
  rank higher in SEO especially for competitive
  terms. With Google making changes, it ensures
  that they are sending traffic to pages that bring
  joy to humans. Breaking up long form content with
  bullet points, images and sub heads all through
  the write up makes it easy for readers to more
  rapidly digest and scan it. Longer articles are
  more searchable since there are more images and
  words to rank on the page. Shorter articles also
  do well however on average longer articles
  perform better.

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Emphasis on the User Experience

• Original content is becoming more and more
  important. So, the more original the content you
  produce, whether its a long-form content, video
  or images you can create, the more likely it will
  generate views and shares too. Creating an
  editorial calendar to appeal to your customers is
  something you must pay attention to. If you even
  curate the content, take a photograph from the
  website and do give them full credit, but also
  add a small paragraph in your own voice.
• This is how these strategies have worked in 2016
  and yes, they are going to evolve in 2017 with
  immense IT changes. Here, we have compiled a list
  of future SEO trends

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 The Rise of Voice Search

• Being able to speak to machines and having them
  work for us is something which everyone is
  experiencing. Yes, its possible and those who
  use Siri on their iPhones are no strangers to
  this amazing fact.
• Thus, time has come to include a recording button
  on the website to entertain voice request which
  will help people serve in a better way. This also
  frees the user from needing to use their hands.
  After all, nobody wants to type too much.

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Frequently Produced High-Quality Content

• Keep posting relevant and long-form articles that
  you have written with passion and enthusiasm for
  the subject that others will find valuable and
  useful. So, write, provide, research and offer
  till you get the traffic on your website.
• When it comes to online content, quality always
  wins over quantity. However, one-hit wonders
  wont always work instead you will have to post
  in-depth quality content consistently to get good
  results.

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• Without any doubt, the more specific your keyword
  is, the less competition you will have to compete
  with. Generally, long tail keywords get less
  traffic but have a higher conversion rate.
• Plus, there is less competition for long tail
  keywords so its good to use keyword phrases so
  that your website gets ranked easier on top of
  search engine result.

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Google Is King, But Dont Forget Yahoo and Bing

• You must be aware about the fact that the
  Internet world does not just only revolve around
  Google. There are still many users who prefer
  Bing and Yahoo. So, it is essential to understand
  that you need to adapt to the workings of the
  major search engines while developing your
  website. This is known as Search Engine
  Optimization, not Google Optimization. Adjust
  your website in such a way that it blends well
  with other search engines too and boosts your
  SEO. Get set to implement this strategy in 2017
  and certainly you will experience the positive
  results you have never had before.

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• Hence, the latest SEO strategies are expected to
  enhance the functionality and quality of plenty
  of websites and will assist them to perform
  magnificently while boosting their game. How this
  technique has evolved from the last year to
  current year is just the beginning and one day,
  we will see SEO at a completely different level.
  With more and more people becoming educated on
  the subject, we can predict tough competition
  among big business tycoons. If you have enjoyed
  reading the article, feel free to share your
  comments. We welcome your thoughts on SEO tactics
  and strategies. Tap into this new world of
  digital marketing and get ready to experience one
  of the biggest business revolutions of the 21st
  century.