Online Marketing and Mobile Advertising | Riccardo Vieri

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Riccardo
Vieri
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What is a Patent?

• You can say it is
• An agreement between the
• inventor and society
• Alternative definition (legal)
• A patent is an exclusive right to commercially
  exploit the invention in this country.
  Protection up to 20 years

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• Why would anyone want a patent?
• So an inventor can use or sell his/her invention
  and no one else can.
• How long can you stop other people?

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So...how do you invent?

• Set a goal, dream, imagine!
• Write it down!
• Experiment, develop, modify and
• construct your invention.
• Its a SECRET!

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Programme

• Use of IP in Business
• Patent
• Utility models
• Design
• Copyright
• Trademark
• Innovation process

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What does IP mean?
Trademarks Patents Designs Utility models
Includes also Copyright Unfair
Competition Business Secrets Manuals Domain names
etc
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Use of IP in Business
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IP in Summary
Law Covers Registration Duration
Patent Technical Yes 20 years
Utility Model Technical Yes 10 years
Design Look Yes/No 5 x 5 years
Trademark Brand name of product or service Yes/No 10 years x for ever
Copyright Artistic and literary works/software No life 70 years thereafter
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Why do we want people to eventually use our
inventions?

• Someone may make your invention even better!

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Exclusive rights

• Forbid others commercially to
• produce, sell, work, use,
• import, possess the invention
• The exclusive right does not extend to
• acts performed for non-commercial purposes
• acts performed for experimental purposes
• Individual production of a medicinal product at a
  pharmacy

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What is patentable?

• Patents are granted for inventions which are
  technical, that is inventions which are capable
  of being industrially exploitable

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What can be patented?

• A Product
• The apparatus for
• producing the product
• The process
• The use

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What cannot be patented?

• Computer programmes
• Medical and surgical treatments
• Mathematical methods
• Business methods
• Discoveries
• Aesthetic creations
• New species of plant or animal
• Inventions which are contrary to moral standards
  and public order (e.g. instruments of torture)
• The human body and any non-separate part/s
  thereof

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The patentable invention must be

• Capable of industrial application
• New / Novelty
• Significantly different from that which
• is already known

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Novelty

• Novelty An objective, global demand
• New in relation to that which is known prior to
  the date of filing the application
• Known general availability through the written
  word, spoken word (lectures, etc.), usage, etc.
• Disclosure agreement

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The Inventive Step

• To differ significantly
• Inventive step
• Subjective evaluation

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Utility Model

• The Patent-system for smaller inventions
• Conditions
• Solve a technical problem
• New
• Inventive step
• Often used for inventions concerning
• Household goods
• Hand tools
• Furniture

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Utility Models

• Registration no search in DK
• The integration between the patent and the
  utility model systems
• Priority
• Conversion

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Why a Utility Model?

• Protects minor inventions excluded from patent
  protection
• Protects inventions where a shorter protection
  period is required
• Speedy protection
• Easy
• Cheap

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Why patent?

• To
• provide insurance for ones invention and
  investments in developing technology
• prevent others from patenting the invention and
  secure ones place in the market
• attract investors for further development, and to
  hold on to current investors
• sell the patent rights in the future as a single
  commodity or business
• marketing value

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Patents by Inventor Riccardo Vieri

• SYSTEMS AND METHODS FOR PROVIDING
  ADVERSTISEMENTS, COUPONS, OR DISCOUNTS TO DEVICES
• Auctioning system and methods interacting with
  multiple devices
• System to generate and set up an advertising
  campaign based on the insertion of advertising
  messages within an exchange of messages, and
  method to operate said system
• AUCTIONING SYSTEM AND METHODS INTERACTING WITH
  MULTIPLE DEVICES
• AUCTIONING SYSTEM AND METHODS INTERACTING WITH
  MULTIPLE DEVICES
• AUCTIONING SYSTEM AND METHODS INTERACTING WITH
  MULTIPLE DEVICES
• Systems and methods of contextual advertising
• System to generate and set up an advertising
  campaign based on the insertion of advertising
  messages within an exchange of messages, and
  method to operate said system

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Patents by Inventor Riccardo Vieri

• Text to speech conversion of text messages from
  mobile communication devices
• WATER USAGE ANALYSIS FOR ADVERTISING PURPOSES
• SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING
• Auctioning System and Methods Interacting with
  Multiple Devices
• Systems and methods of contextual advertising
• PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING
• System and method for sending text messages
  converted into speech through an internet
  connection
• TEXT TO SPEECH CONVERSION OF TEXT MESSAGES FROM
  MOBILE COMMUNICATION DEVICES
• ANIMATED AUDIBLE CONTEXTUAL ADVERTISING
• Mobile device for sending text messages
• SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING
• SYSTEM TO GENERATE AND SET UP AN ADVERTISING
  CAMPAIGN BASED ON THE INSERTION OF ADVERTISING
  MESSAGES WITHIN AN EXCHANGE OF MESSAGES, AND
  METHOD TO OPERATE SAID SYSTEM

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Patents by Inventor Riccardo Vieri

• MOBILE DEVICE FOR SENDING TEXT MESSAGES
• SYSTEM AND METHOD FOR SENDING TEXT MESSAGES
  CONVERTED INTO SPEECH THROUGH AN INTERNET
  CONNECTION
• System for sending text messages converted into
  speech through an internet connection to a
  telephone and method for running it
• System for sending text messages converted into
  speech through an internet connection to a
  telephone and method for running it

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Riccardo Vieri Patent Specialist

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