Google Adwords

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Google Adword
Google Adword is launched with 350 ads in October
23, 2000. Today, more than 1 million advertisers
generate tens of billions in revenue for the
company. Adword (Google Adword) is a service
which is given by Google as a advertising
services for businesses wanting to display ads in
Google in its advertising network. The Adwords
program enable the business to set a budget for
advertising and pay only when people click on the
ads. The ads service largely focused on keywords.
Businesses that use AdWords can create relevant
ads using keywords that people who search the Web
using the Google search engine would use.
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Targeting your ads
Targeting ads so that they display to the right
customers is an essential part of a successful
advertising campaign. You might have designed the
perfect ad to attract your customers to your
business, but unless you show it to the right
people at the right time, your ad alone won't
help you to reach your goal. AdWords offers
different ways of targeting your ads.
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Target your ads on Google search and the Google
Search Networks
1.Keyword targeting 2.Location and language
targeting 3.Device targeting 4.Audience
targeting
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1.Keyword targeting
Choose words or phrases relevant to your product
or service so that your ads appear when customers
use those terms to search on Google or search
partner sites. By creating a highly relevant
keyword list, you increase your chances to show
your ads to the most interested customers.
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2.Location and language targeting
Choose the language and geographic locations
such as a country, region or city in which your
customers are located. After you set these
targeting options, AdWords determines who to show
your ads to based on several factors the Google
domain that people use (like www.google.de or
www.google.co.uk), their search term, their
computer's IP address (which can estimate its
geographical location), their language preference
set for Google and the languages of websites that
they have visited in the past.
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3.Device targeting
Show your ads to the right people across all
devices, based on their specific location, time
of day and device type.
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4.Audience targeting
Show your ads to people who have previously
visited your website by using remarketing lists
for search ads (RLSA). Advertising with AdWords
starts with creating a campaign. The type of
campaign you choose to create should be based on
your advertising goals. For example, if you'd
like to show ads on Google.com to get more
visitors to your website, then you should choose
a Search Network campaign.
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Each advertising network has different types of
campaigns to suit your goals. Lets see how many
types of campaigns are there-
1. Search Network with Display Select 2.Search
Network only 3.Display Network
only 4.Video 5.Universal app
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1. Search Network with Display Select
In a Search Network with Display Select campaign
advertisers can create text ads, image ads, ads
from the ad gallery, dynamic search ads, or
mobile app engagement ads.
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2.Search Network only
The Google Search Network is a group of
search-related websites and apps where your ads
can appear. When you advertise on the Google
Search Network, your ad can show near search
results when someone searches with terms related
to one of your keywords.
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3.Display Network only
"Display Network only" campaigns are best if
you'd like to show ads on websites and apps when
your keywords are related to the sites' content.
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4.Video
Video campaigns let you show video ads on their
own or within other streaming video content on
YouTube and across the Google Display Network.
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5.Universal app
Universal app campaigns streamline the whole
business, making it easy to promote your Android
or iOS apps across Googles top properties
including Search, Play, YouTube, and the Google
Display Network. Just add a few lines of text, a
bid, and optional creatives and the rest is
optimized to help your users find you.
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Benefits of Google Adwords
1. Attract customers instantly 2. Faster than
SEO 3. Businesses Get a High Return on
Investment 4. Find out what converts 5. It Taps
Into Huge, High Quality organic traffic source 6.
AdWords is taking over the SERPs 7. Businesses
Find Out More About Their Market
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1. Attract customers instantly
Imagine your website being at the top of the
search results and how many more visitors your
site could attract with a well written ads. This
is what AdWords can do for you, by bidding on
keywords related to your products or industry you
can have your website listed at the top of Google
in no time.
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2. Faster than SEO
Providing your 'Ad Rank' - a combination of ad
copy, landing page quality and ad bid - is good
enough, your ads will go straight to the first
page of search results. This is unlike
traditional SEO, which includes all those titles,
headings, meta descriptions and alt tags and can
take months to implement before even beginning to
make a difference to your organic positioning,
let alone getting you to the top of page one.
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3. Businesses Get a High Return on Investment
Unlike other marketing strategies, you only pay
for ads people click on. Once you optimize Google
AdWords campaigns, you can get a high return on
investment which may not be possible to achieve
with other marketing strategies. However, this
takes time and you have to find out what approach
suits you and your business. To get a clearer
picture of what will give you the best results ,
you have to continually test and track your
campaigns. Google AdWords is perfect for this
because its so transparent and the information
you need is readily available.
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4. Find out what converts
By linking your AdWords and Analytics accounts
you can combine the reports to find out more than
ever before about what marketing works for your
store and what doesn't. This can help you
eliminate certain ads or keywords that aren't
converting which will save you money. This
information can then also be used alongside your
organic SEO efforts as you'll now know what
keywords and terms convert best.
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5. It Taps Into Huge, High Quality organic
traffic source
Recent research has revealed that clicks through
AdWords ads are likely to convert up to twice as
well as those coming from organic results. This
is most likely down to the fact that ad copy is
directed at selling rather than informing and
users also being aware that the ads are there to
sell to them rather than being product reviews or
news stories.
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6. AdWords is taking over the SERPs
"No one clicks on ads!" - you might have heard
this said, or even said it yourself. But when
searches are made containing commercial keywords,
64.6 of resulting clicks are on ads, which is
nearly two thirds.
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7. Businesses Find Out More About Their Market
Its important to be able to get into the minds
of your ideal customers. Understanding your
audience makes it much easier to deal with
customers and find out what they want.
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Advantage and Disadvantage of Google Adword
Advantages- 1. Reach Adwords claims that about
80 of internet users alone and uncountable
browsers abroad can be reached through its
advertising on the Google Search Engine. 2. Cost
The cost of using Adwords is, in a word,
manageable. Cost is a primary concern for
companies, and here Googles strategy makes it
easy for the user to control their costs. Google
only charges clients of Adwords for every click
on the client website. 3. Timing Google Adwords
places the advertiser in the right place at the
right time. The customer is on Google looking for
something to answer a question or to find out
something about an item.
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Advantages- 4. Flexibility Adwords can get up
on the web in as little as 15 minutes. When
trends in consumer behavior change, advertisers
on Adwords are agile enough to change with them
at the turn of a dime. Changing Adwords is free.
Furthermore, Google is present in other
geographical locations and languages. 5.
Tutorials Adwords has a large array of helps
and tutorials available to the starting
advertiser.
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Disadvantages- 1. Every click to the company
website is a charge to the company even if the
visitor makes a purchase or not from the site.
Depending on the product, sometimes your visitors
can be varied ranging from your competition to
researchers, to kids having a ball. 2. Failure to
make payments for Adwords can immediately remove
your presence from Google. 3. No competitor data
comparison is shared by Google Adwords. As a
company policy, Google does not disclose the
performance of other companies that may have the
same service or product as yours. 4. Advertising
strategies on Google Adwords still have to be
well planned to garner and effective response
from the consumer. 5. At the minimum, the copy
space for Adwords is 70 characters only so choose
your words carefully to maximum effect.
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Conclusion
If you are retailer or service provider, you want
people to see what you have to offer and there is
no better way to make sure you are seen than
Google AdWords.