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MKT 230 Entire Course
MKT 230 Week 1 CheckPoint Marketing Concepts MKT
230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2
CheckPoint Decision Time at Qode MKT 230 Week 2
Assignment Marketing Plan Exercise MKT 230 Week
3 CheckPoint Consumer Decision Making Process
MKT 230 Week 3 DQ 1 and DQ 2MKT 230 Week 4
CheckPoint Customer Relationship Management MKT
230 Week 4 Assignment Target Market Strategy
Presentation MKT 230 Week 5 CheckPoint New
Product Development MKT 230 Week 5 DQ 1 and DQ
2 MKT 230 Week 6 CheckPoint Branding Strategies
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MKT 230 Week 1 CheckPoint Marketing Concepts
CheckPoint Marketing Concepts Using the
information found in Ch. 1 of the textbook,
complete the Marketing Concepts table found in
Appendix B. Post your completed Appendix B as an
attachment in the Assignments link of the
ecampus.
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MKT 230 Week 1 DQ 1 and DQ 2
Discussion Questions Many people regard marketing
simply as advertising. Advertising is a part of
marketing, but it is not the whole picture. What
arguments can you make against the common
assumption that marketers only worry about
advertising? What are some of the roles that
marketers play within an organization? Your
instructor assigns to you one of the 4 P's of the
marketing mix to discuss. scribe the key points
of goods or services as they apply to the piece
of the marketing mix assigned to you product,
price, promotion, or place. How will your good or
service be affected by the other three pieces of
the marketing mix?
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MKT 230 Week 2 Assignment Marketing Plan Exercise
Assignment Marketing Plan Exercise Review the
Marketing Plan Exercise found on p. 136 of the
textbook. Answer questions 15 of the Marketing
Plan Exercise. Include two to three outside
references to support your answers with
research. Post your assignment as an attachment
in the Assignments link of the ecampus.
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MKT 230 Week 2 CheckPoint Decision Time at Qode
CheckPoint Market Planning at QOde Read the
case scenario, Decision Time at Qode, on pp.
3839 of the textbook. Write a200300 word
response describing how the three steps of
business planningstrategic, functional, and
operationalcan be seen in the marketing
decisions being made by Qode. Include
information on who the decision makers are at
each level and what they doin the in planning
process. Use figure 2.1 on pp. 41 of the textbook
as a guide. Post your response as an attachment
in the Assignments link of the ecampus
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MKT 230 Week 3 CheckPoint Consumer Decision
Making Process  
CheckPoint Consumer Decision-Making Process
In this CheckPoint, you exercise critical
thinking skills and identify the stages of the
decision-making process involved with purchasing
a new product. Describe the logical inquiry and
problem-solving methods that were used to
evaluate alternatives, select a product, and
evaluate the product post-purchase. Complete the
table in Appendix C, using Figure 5.3 on p. 144
of the textbook as a guide, by describing the
stages in the decision process of a recent
purchase. Post your completed Appendix C as an
attachment in the Assignments link of the
ecampus.
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MKT 230 Week 3 DQ 1 and DQ 2
Discussion Questions Consider a recent purchase
that you or a family member has made. Examples
include a household product, DVD or CD, grocery
item, or electronic device. Describe the item and
list three reasons you purchased that product as
opposed to another product. Then, identify the
internal influences that describe each reason you
made your purchase perception, motivation,
learning, attitudes, personality, age group, the
family life cycle, or lifestyle.
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MKT 230 Week 4 Assignment Target Market Strategy
Presentation
Assignment TargetMarket Strategy
Presentation Resource Ch.ltspanstyle
'font-weightnormal'gt 7 in MarketingReal People,
Real Choices Select a new product or service
that you would like to introduce to the
marketplace. You use this same product when
completing your Final Project in Week
Nine. Create a 7- to 12-slide Microsoft
PowerPoint presentation describing the market
segmentation and a target market strategy for the
product you selected. Include information on the
following points o Consumer demographics o
Consumer psychographics
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MKT 230 Week 4 CheckPoint Customer Relationship
Management
CheckPoint Customer Relationship
Management Review the descriptions of customer
relationship management (CRM) characteristics
found in Appendix D. Complete Appendix D by
identifying ,tivities that can be classified by
each characteristic of a CRM plan share of
customer,lifetime value of a customer, customer
equity, or high-value customers. Post your
complete Appendix D as an attachment in the
Assignments link of the ecampus
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MKT 230 Week 5 CheckPoint New Product Development
CheckPoint New Product development Read the
following You are working in the product
development department of a company that creates
house hold products. Your team has come up with
an idea for a revolutionary new cleaning
product. Using the seven phases of new product
development as a guide, describe how your company
will develop the new product. Draft a 200- to
300-word response to the above scenario. Post
your response in the Assignments link of the
ecampus.
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MKT 230 Week 5 DQ 1 and DQ 2
Discussion Questions Look around your home or
office and select three products you currently
use. Briefly describe each product. How would you
classify each one? When responding to your
classmates, state if you agree or disagree with
their classification and explain why. Do you
think their product could be classified
differently? If so,explain your
reasoning. Consider the products you described
and classified in the previous discussion
question.Using figure 8.3 on p. 257 of the
textbook as a guide, in what stage of product
adoption do you think each of the products fall
under? Do you use similar products as your
classmates? Describe whether you agree or
disagree with their assessment.
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MKT 230 Week 6 Assignment Life Cycle Management
Analysis
Assignment LifeCycle Management Analysis  In
this assignment, you practice using critical
thinking skills. You analyze a case by conducting
research,defining problems, and making
recommendations. Remember to suspend personal
bias and judgment while investigating the
multiple stages of product strategies and life
cycle management. Resource Ch 9 of
MarketingReal People, Real Choices Read the
following In recent times, a popular consumer
electronics company, Applehas released a
high-demand product to the marketplace. The
iPodportable MP3 player and iTunesinterface
allow the user to quickly and easily purchase,
download, and listento music. As with any new
product in the marketplace, Applehastaken steps
to manage this product throughout its marketing
life cycle.
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MKT 230 Week 6 CheckPoint Branding Strategies
CheckPoint Branding Strategies Select a large
company that has created a strong product
identity in the market. What branding strategies
has the company used to create its product
identity? Provide examples and explain your
reasoning in a 200- to 300-word response as an
attachment in the Assignments link of the
e-campus.
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MKT 230 Week 7 CheckPoint Integrated Marketing
Communication
CheckPoint Integrated Marketing Communication
Strategies The goal of integrated marketing
communication (IMC) is to produce a unified
promotional message that has the customer as its
focus. All promotional activity, such as media
advertising, sales promotion, personal selling
sponsorships, and public relations, is geared
toward delivering ,onsistent uniform message.
Draft a 200- to 300-word response answering the
following questions How does an organization
establish an IMC plan?
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MKT 230 Week 7 DQ 1 and DQ 2
Discussion Questions Imagine that you are a
mentor to a new employee at a marketing firm. The
new employee is having trouble understanding
what the term market communication really means.
Using what you have learned, explain to then
employee how marketing communication can
influence a buyer. Respond to yourclassmates
answers by asking additional questions that a
newcomer to marketing might ask. Is the
explanation clear? Which areas do you
understand?In what areas would you like more
clarification?
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MKT 230 Week 8 Assignment Sales Promotion
Techniques
Assignment Sales Promotion Techniques Write a
700- to1,050-word paper summarizing the key sales
promotion techniques that marketing firms direct
toward trade and consumers. Include real-world
examples to describe the following
classifications of sales promotion
techniques Discounts and deals Increasing
industry visibility Price-based consumer sales
promotions Attention-getting consumer sales
promotions Format your paper according to APA
standards.
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MKT 230 Week 8 CheckPoint 1 Developing an
Advertising Campaign
CheckPoint Developing an Advertising
campaign Resource Analysis GEICO television
commercials try to appeal to wide audience/Audio
File Day to Zy Listen to the Audio File, Day to
Zy, by clicking on the Electronic Reserve Reading
link located under Week 8 on the Materials page
of your student website. Describe the steps a
company must consider when developing their own
advertising campaign, keeping some of the key
points of the story in mind. Your answer should
be 200300 words in length,posted as an
attachment in the Assignments link of the
e-campus.
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MKT 230 Week 8 CheckPoint 2 Marketing Concepts
Activity
CheckPoint Marketing Concepts , Draft a 200- to
300-word response to the Marketing Concepts
Discussing Choices and Ethical Issues question 6
found onp. 532 of Marketing Real People, Real
Choices. Your response should be posted as an
attachment in the Assignments link of the
e-campus
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MKT 230 Week 9 Capstone DQ
Capstone Discussion Question How has learning
about marketing concepts given you a better
understanding of the market place and how
businesses and consumers make decisions? Has what
you have learned about marketing increased your
interest in a future career in marketing? What do
you value most from taking this course? Your
response should be posted as a normal DQ
response disregard the prompt in the grade
book.
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MKT 230 Week 9 Final Project Marketing Plan
Outline
Final Project Marketing Plan Select a product
or service you would like to introduce to the
marketplace. It may be from an existing company
or a new concept. Prepare a 1,750- to 2,100-word
marketing plan for your selected product or
service. Include the following elements o A
brief description of the product or service
being offered o An analysis of the market in
which the product or service will be offered Size
and demographics of the markets Potential
competitors, if any
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Education is all about igniting young minds and
enabling them to attain their fullest potential
For More Tutorials
Visit Now
www.uopmkt230.com