The digital house hunt remarketingexpert

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• The Digital House Hunt

By Remarketingexpert.com
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What Study Say about DHH
The National Association of Realtors (NAR) just
released a study that focuses on a very
interesting subject. The title is The digital
house hunt Consumer and market trends in real
estate. What makes this study even more
interesting is that its conducted in association
with Google, the supreme source of information
when it comes to Internet.
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Home Buying Process

• There may be hundreds of suitable homes in the
  market but the average home buyer will see no
  more than 12 before making a decision.
• It is notable that this is down from 15 in 2007
  and it decreases steadily every year.

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Role of Internet in Home Buying Process

• As internet increases its utility as a primary
  source of real estate information and more and
  more visual information such as quality
  photography and high definition video is readily
  available, the home buyers will rely on the
  online material to rule out homes with less
  online appeal.

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Digital House Hunt
According to the Digital House Hunt report we
discussed in our previous posts, 57 of the home
buyers will search online for 60 to 120 days
before going out to view homes. There is no
doubt that the short list of the 12 homes they
will view before making an offer will contain
only the homes that really impressed them and
stood out from the competition.
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Before the Internet Revolution

• Before the internet revolution a listings
  marketing budget would be hardly enough to allow
  for a few Xerox flyers and, in the best case, a
  couple of newspaper ads.

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Home Buying Process Today

• The Internet revolution changed the home
  buying process fundamentally.
• Real estate related searches on Google.com
  have grown 253 over the past 4 years. That is
  impressive.
• And experts expect the number to explode
  even further in the next 4 years.

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Fact Digital House Hunt

• Real Estate relates Mobile Searches
• At work 31,
• Waiting in line 28,
• At restaurant 27
• and
• At other peoples homes 26.

• One of the interesting points this report
  makes is how many people use their mobile devices
  to search for homes 89 of new home shoppers
  use a mobile search engine at the onset and
  throughout their research.
• Local search terms and websites are important
  for buyers. 

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• http//www.remarketingexpert.com

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