Janssen Landscaping and Maintenance Inc.

1
Janssen Landscaping and Maintenance Inc.

• Analysis of Advertising Options

2
Advertising Needs

• Current forms of advertising
• Business Cards
• Word of Mouth
• references

• Other Potential Forms
• Brochures
• The Yellow Pages
• Newspapers
• Magazines
• Business Website

3
Brochures

• Positives
• Provides needed information in a short,
  descriptive manner
  
• Ability to showcase graphics
• Negatives
• Printing costs
• Distribution
• Customer follow-through
• Not cost effective

4
Yellow Pages Listing

• Positives
• 15 of the people surveyed said that they look in
  the Yellow Pages first when searching for
  business information
  
• Distribution
• Updated annually
• Nominal cost

• Negatives
• Reaches only a limited audience
• Space
• Use of color is expensive

5
Newspaper Advertisements

• Positives
• Reaches a wide audience
• Can target a particular communities
• Tend to be well-supported by the public
• Negatives
• Distribution
• Color printing
• Low level of effectiveness
• Newspapers rank relatively
• low in use and reliability as
• a source of information about
• business

6
Magazine Ad

• Positives
• Focus on a specific audience
• Distribution
• Utilize colors and graphics
• Appealing to customers
• Flexible advertisement periods (seasonal)
• Negatives
• Cost
• Competition for ad space

7
Business Website

• Positives
• It is the most versatile advertising tool
• Easily updated
• Easily altered without disturbing the flow
  of information to consumers

• Consumers are most likely to use a website when
  searching for business information
  

8
Business Website Cont.

• Positives
• Allow consumers to receive information quickly
• Provide consumers with the ability to compare
  products and services
  
• Able to reach a wide audience
• Specifically targets potential clients
• The internet has been found to, lead other forms
  of media in having a good economical
  value(NAA)
  
• Easy and inexpensive to set up and maintain
• Invaluable when using graphics and photographs
  
  

9
Project Description

• Initial Creation
• Choose a Domain (example, www.janscape.com)
• Can purchase one from various sources
• Choose a Host
• There are several options to choose from
• Some companies provide both

10
Design Options

• Things to Include
• A Homepage with links to the following
• Photo gallery
• Contact information
• Customer testimonials
• Links to other sites
• Bio information
• Quote requests
• Partnerships
• Email capability for communications

11
Designing and Publishing

• Hire a Web designer
• Professional web designers are available to
  create an original web site that fits the
  companys needs
  
• A web designer will be able to personally
  interact with all participants and be able to
  address problems as they occur
  
• Often times, a web designer will be able to
  create a more technical website that meets all of
  the expectations
  

12
Designing and Publishing Cont.

• Create it on your own
• You or someone within your company may be able to
  design the companys website without the help of
  a professional
  
• Need knowledge in the area of computers and above
  average computer skills
  
• The sample website was meets the basic needs of
  JLM Inc. and was created without any formal
  training in website design
  
• To acquire better computer skills local community
  colleges offer website design courses

13
Maintenance

• Hire someone to do it
• If someone is hired to create the site,
  maintenance can be negotiated as a part of the
  contract
  
• Benefit no man hours are being spent maintaining
  the site by JLM Inc.

14
Maintenance

• Do it on your own
• May be difficult depending on the
  level of computer skills
  
• Needs to be done often
• Potentially time-consuming
• Less costly

15
Commercial Plan

• All in One
• Homestead QuickSites is a reputable website
  company that offers professionally designed
  websites that you can customize yourself
  
• This particular company offers secure, reliable
  hosting services that ensure the site will always
  be available when customers need it
  
• Provide hosting and domain management that is
  easily renewed as long as you are a Homestead
  customer.

16
How Much?

• Costs
• 24.99/month includes
• Site promotion services
• Site statistics
• 10 web pages
• 1 personalized domain
• 1 email address
• 100 MB of disk space
• Concierge service (email and phone support to
  give you all the help you need to build your
  website)
  
• Additional web pages can be added for 5 per
  month
  
• Web design, Homestead offers QuickSite builder
  software

17
Afraid of Web Design?

• Hire a Web Designer
• Hamstra Media
• Based on the information we provided in the
  correspondence with Hamstra Media
  
• The estimated cost of the website is 1430 with
  no monthly maintenance fees
  
• Updating the website very simple
• JLM Inc. would be able to update all aspects of
  the website once it has been completed by simply
  accessing a protected administration site through
  a password
• This allows
• Changes to be made to your website anytime you
  want
  
• Requires only basic Internet surfing skills
• Avoids monthly maintenance fees

18
(No Transcript)
19
Client Information

• History
• Family owned and operated since 1996
• After 20 years of landscaping service for
  Milligans Lawn and Garden shop, Janssen decided
  to open his own
  landscaping and lawn maintenance
  company
• Over the years, central Indiana has watched JLM
  Inc. grow from a small town shop to a prospering
  competitor
  

20
Services Provided

• Lawn and landscape maintenance
• Mowing
• Shrub trimming
• Landscape weed control
• Insect spraying
• Mulching
• Sodding
• Landscape design
• Snow removal
• De-icing
• Salting

• Uses only the best equipment, such as, Walker
  lawn mowers

21
Clientele

• Provides weekly lawn and landscape care for many
  other businesses in the Crawfordsville area. The
  crew provides maintenance and design for,
  
• Staples
• Norcote, Inc.
• Bank One
• Condominium complexes (such as, Englewood
  Estates, East Union, The Pines, and Golfview)

22
VVVRRRM.
THE END!