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Advanced SMO Training
By - Digital Marketing School Network
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Advanced SMO Training
During the day we'll demystify and deconstruct
the world of social media and take a fun,
interactive approach in which well explain and
introduce the most popular channels such as
Facebook, Instagram and Snapchat and give you
tips on how to avoid common mistakes.
info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Standard Course Overview
Overview of most popular Social Platforms
What is Social Media?

• Why do people use social media?
• The zero moment of truth ZMOT
• Social media theory the 1990 rule
• Social media best practice

• Facebook
• Twitter
• LinkedIn
• Google
• Instagram
• Pinterest
• Snapcha

Setting your goals and objectives

• Define your objectives
• The social media lifecycle

How to protect your business on social media
Identifying the right platform for you

• Identifying opportunities
• Getting the information you need
• Choosing where to exist online
• Restrictions

• Creating a social media policy
• Risk management
• Setting up a crisis response plan
• Dealing with negative comments

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Call Now - 8800301296
www.dmsn.in
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Advanced Course Overview
Optimizing your social media strategy 
Social media engagement monitoring tools
A quick audit of your social media activity Tying
social media into your digital marketing
strategy Tips for implementing your social media
strategy How social is your business? Reviewing
your social media objectives

• How to use Hootsuite for monitoring
• Other social media monitoring tools

Social media analytics tools
Social advertising strategies campaigns

• Social campaign tracking with Google Analytics
• Facebook Insights
• Twitter Analytics
• LinkedIn Analytics
• Other social media analytics platforms

• Facebook advertising
• Instagram advertising
• Twitter advertising
• LinkedIn advertising
• Other social networks

info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Here are some of brands weve trained
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Why choose a DMSN Course?
Reduced rates for charities If you are a
registered charity, please contact us before
making a booking. We know how important it is for
you to promote your business and generate
donations, so we have a number of special
discounts available to you.
Course content evolves with the industry The
digital marketing industry is still relatively
new, which means there are always new
technologies, strategies and information being
created and shared. As experts working within the
industry, we keep up to date on everything
happening to ensure nothing new is missed from
our courses.
Experts in their field All our courses are taught
by experienced experts. When they arent
training, they are working on successful
Jellyfish campaigns in the subject they teach.
Practical and theoretical course content We
think its vital that delegates get really
involved in the courses they attend. So we offer
a nice mixture of practical and theoretical
content, which delegates can interact with and
then utilize within their own workplace later.
Discounts on multiple bookings If you would like
to book more than one course, there may be a
(small!) movement in the price. Just get in touch
with us to talk numbers before making your
booking.
Price competitive We keep a close eye what our
competitors offer and charge. So we know that we
are always price competitive within the digital
marketing training market.
info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in
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Tailored Training Courses
We know that just as businesses, people, and
skillets differ, so do their demands. Which is
why our Tailored Training Courses are
specifically designed to help you get the course
content you want, exactly the way you need it.
Each DMSN Training Course provides a powerful
combination of theory and hands-on practical
exercises to help you to understand, learn and
implement changes in your own accounts during the
session. We can accommodate any number of
attendees, tailor the subjects we cover, mix and
match content and make sure the sessions last
within your desired time frame. We can even host
them in the comfort of your own business or
preferred location.
info_at_dmsn.in
Call Now - 8800301296
www.dmsn.in