The Right Approach to Build a Successful Ecommerce Website

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The Right Approach to Build a Successful
Ecommerce Website
What in your opinion is an online shop? Is it a
secretly running website lost on the world wide
web with some fascinating product pictures and a
seemingly successful checkout function? Or your
way of pacifying yourself by saying I am an
ecommerce store owner and I certainly run with
todays times. Well, looking at the expert
predictions of 2 trillion sales expected in two
years, it should be way beyond that! In 2017 and
2018, the total projected U.S. retail ecommerce
sales are expected to be around 440.4, and
491.5 billion, respectively. So whether you
already have an online store or are looking
forward to have one, its hightime to get your
foot into the right door.
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You might already have resources to provide you
with ecommerce development solutions and the
potential to run an ecommerce store. But in
order to scale it up, you need to put in a lot of
time and efforts. We are here with some powerful
ingredients that will help you reach the
intended zeniths. So here we go with the powerful
recipe! Go On a Customer Hunt Oh yes, you need
to find out where your customers hang out, why
and what entices them. Dont spend too much time
working on ecommerce marketing strategies that
do not work. Sometimes marketers undertake
endless promotional activities on social media
which manifests into nothing. Instead, consider
getting in touch with some deal sites. Conduct
research, contact these website owners and
partner with them. Promote your offers and
discount schemes through these websites. This can
work wonders for startups establish themselves
in the market and customers will come looking
for you. However, it is not the only way to
establish your foothold in the market. Once you
have figured out where your ROI comes from, you
are good to go that way. Mobile Mobile
Mobile GO MOBILE! Experts have been saying this
forever now. If you want to know how HUGE mobile
commerce will become is going to get take a
look at the total ecommerce sales last year
which is 638 billion , according to The Goldman
Sachs Group Inc. (a multinational investment
banking firm). This includes retail sales done
from tablets, desktops, smartphones, smart TVs
etc.
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And what about mcommerce sales? Ladies and
gentleman, by the year 2018, the figure is going
to reach 626 billion. Which means, web sales
carried out only on smartphones and tablets will
match up with web sales on every computing
machine from before 5 years. Heres a sneak peek
into the evolution of mcommerce sales on
smartphones over the years. The projected
mcommerce sales on smartphones, smartphone
percent of mobile sales, mcommerce sales on
tablets, and tablet percent of mobile sales,
according to Goldman Sachs are
Its time to make your website Mobile responsive
folks! Treat It Like an Offline Store How keen,
enthusiastic and full of anticipation were you
when you had your offline store? In fact, you
took care of it like it was your baby. An
offline store, aint no a hobby dearest! Ideally,
you should make as much money from it as you
would with your offline store. So start dealing
with it like it is no less than a
brickandmortar store.
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Conceptualize, plan and execute strategies and
start making decisions that would help your
online business grow. Only then you would be able
to carve your niche in this humongous ecommerce
market. Get good product reviews, add great
pictures, plan contests and competitions and
offer excellent support!
Integrate the Right Software Most of the websites
today are built on Magento based platforms.
Having a Magento ecommerce website is good
enough. But do you have extended functionalities
that would give a seamless shopping experience
to your customers? If not, then you can get in
touch with ecommerce website development
companies and discuss your requirements with
them. Some of these
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companies also provide extensions and plugins
that help you take your store to a whole another
level. Software and extensions that take care of
scalability, security and usability are most
sought after. Analyze the glitches you and your
customer face, jolt them down and discuss with
the experts. They will definitely be able to
help you. All the best with that! Allow Guest
Sign Ups Nobody likes to undergo a prolonged
procedure of creating an account, filling a form
and signing up. I mean, imagine doing it every
time you want to sign up for a new store!
Lengthy account creation is what people dread
and it is one of the major reasons why people
prefer to shop from the same estores. Solution?
One click guest sign up! Help online shoppers to
check in as guest, make their purchases quickly
and sign out easily. Take Apple Store for
example. Its guest checkout features enables
buyers to purchase products from Apple without an
Apple ID. They can add the items they like to
purchase to the cart, enter shipping information
and click the Place Order Now button. Does
that sound like something you can do?
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• Make Checkout Easy
• Complicated check out procedure leads to
  frustration and Cart Abandonments. Checkout
  procedure should be such that even a juvenile
  can handle. Dont create opportunities for your
  customers to check out the products of your
  competitors.
• Undertake the steps given below to make an ideal
  checkout process
• Lessen the number of checkout screens
• Offer cheapest default shipping option
• Cut down the number of form fields and use
  autofill
• Offer different ways to make payments apart from
  the common ways (PayPal and Amazon)
• How about getting some more advice from experts?

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If you want to be a successful entrepreneur, you
should not wait for visitors and customers to
magically line up on your store. Take action and
choose winnable niches. Also, conduct user
testing at regular intervals to know how your
site is performing. Did you find these tips
useful? Feel free to share your thoughts with
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