NRC 2005 Proposed Work Plan

1
NRC 2005 Proposed Work Plan

• Recycling Organization Council Meeting
• January 29, 2005
• Santa Fe, NM

2
Advocating for Recycling A Kit for Community
Recycling Coordinators

• Recycling An American Success Story A
  ready-to-go fact sheet that can be used to
  justify state and local expenditures on recycling
• Recycling Works Summary of recent reinvestments/
  legislative wins for recycling (e.g. NYC)
• Fundamentals of Successful Recycling Programs
  Fact Sheet emphasizing characteristics of
  programs that are successful versus those that
  are not
• Media Advocacy Toolkit for Recycling
• Updated Environmental Benefits Calculator

3
Environmental Benefits Calculator
Now Available

• Updated version includes
• Computes environmental benefits from recycling
• Carpets
• Personal computers
• Clay brick
• Aggregate and fly ash
• Recent data from US EPA energy savings and
  greenhouse gas reductions resulting from recycling

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Media Advocacy Toolkit for Recycling
Now Available

• Responding to Attacks on Recycling in the Media
• Press Release Ideas to Promote Recycling
• Recycling in the Media Bulletin Board

5
Respond to Attacks on Recycling in the Media

• Responses to the 10 Most
• Common Anti-Recycling
• Arguments
• Myth 1 There are no Markets for Recyclables
• How to Respond
• Demand for recycled materials has never been
  greater and, in many cases, exceeds the supply
  currently provided by the American public.
• Rapid industrial development, particularly in
  China and other Asian nations, has created a huge
  surge in demand for recyclables.
• Domestic and international markets exist for all
  materials collected in curbside recycling
  programs, as long as they meet basic quality
  standards. In fact, there is intense competition
  among users

• A Five-Step Approach to
• Defend Recycling
• 4. Generate positive publicity for recycling.
• To generate positive publicity, you have to get
  writers and editors interested in the story.
  Sending press releases to local writers and
  editors on a regular schedule is a common
  approach. New statistics, contests, freebies,
  events, awards, and links to national stories are
  all good ways to get media attention.

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Press Release Ideas to Promote Recycling
16 Where Do the Materials Go? Residents are
always curious about what actually happens to
their recyclables when they leave the curb. Trace
the recycling trail from your community to
processors and manufacturers.
7 Seasonal Tips. Each season brings its own
set of waste reduction issues, from yard
trimmings in the spring to wrapping paper and
Christmas trees in the winter. Offer your
residents some tips on reducing waste and
recycling more during each season. The U.S. EPA
has tips organized by month at http//www.epa.gov/
epaoswer/osw/specials/funfacts/index.htm

• 4 Profile a Recycling Business Owner.
• Talk about the economic benefits of recycling in
  your community by profiling a recycling business
  owner. How many people are employed? What other
  benefits come from the companys work in your
  area?

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Mobius Newsletter
October 6, 2004 Volume 1, Issue
7 ________________________________ NRC Supports
Missouri Recycling Association's Work to Save
Public Funding As communities and states across
the country grapple with budget shortfalls, many
have faced a cross-roads on which way to turn on
their commitment to public investment in
recycling. On September 28 in Missouri, a special
interim legislative committee
June 16, 2004 Volume 1, Issue 1 __________________
______________ ReMix Magazine Project Launches in
Boston Prince George's County NRC is working
with TiPaper Co., the paper purchasing arm of
Time, Inc., and International Paper to increase
magazine recycling. The pilot projects are
underway in Boston and in Prince George's County,
Maryland

• NRCs new biweekly newsletter
• Replaced monthly Newswire and Policy Reporter
• Distribution began in June 04
• Designed to deliver information in a more timely
  manner to NRC member
• 20 Issues for FY05

December 20, 2004 Volume 1, Issue
11 ________________________________ Kate Krebs to
be Featured Guest on Chicago Radio Program NRC
Executive Director Kate Krebs will be the
featured guest on a one-hour radio program on
WILL-AM, the public radio affiliate at the
University of Illinois in Urbana Champaign on
Monday, January 3, 2005 starting at 1106 a.m.
Central time.
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Nonprofit Recyclers Council Preliminary Work Plan
05

• Education Networking Breakfast
• Informal networking breakfast at the Congress
  Expo
• Seeking out a local organization to partner and
  enhance local participation, recruit members, and
  strengthen relationships
• Host Joint Council Discussion Forum
• Co-organize an discussion with Rural and
  Minorities Councils to discuss the roles,
  relevancies, and needs of councils and possible
  reorganization
• Explore Zero Waste Events Recycling Criteria
  for NRC Events
• Zero waste Host Committee Reception

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No Computer Should Go to Waste
Dell
/
NRC
Partnership
10
No Computer Should Go to Waste Programs 2004

• 32 grants for computer collection events
• Technical assistance program for grantees
• How-to training workshops
• New York City Partnership

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Grant Recipients 2004

• Grant Program Spring 04
• 10,000 Each
• Anchorage, AK
• San Ramon, CA
• Washington, DC
• Atlanta, GA 
• Kansas City, MO
• Jackson, MI
• Santa Fe, NM
• Albany, NY
• State College, PA
• Columbia, SC
• Knoxville, TN
• Milwaukee, WI

• Grant Program Fall 04
• 10,000 Each
• Tucson, AR
• Mobile, AL
• Los Angeles, CA
• Aurora, CO
• Tallahassee, FL
• Kailua-Kona County, HI
• Oak Park, HI
• Indianapolis, IN
• Baton Rouge, LA
• Berkshire, MA
• Baltimore, MD
• St. Louis, MO 
• Bozeman, MT
• Bergen County, NJ
• Albuquerque, NM
• Onondaga County, NY
• Chautauqua County, NY

New York City 20,000 Total Collection Events in
all 5 Boroughs Oct. 04 Queens Bronx Manhattan
Brooklyn Staten Island
Project Totals
Grants Spring 04
120,000
Grants Fall 04
200,000
New York City
20,000
GRAND TOTAL
340,000
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Spring 04 Results

• Anchorage, AK 306 tons
• San Ramon, CA 36 tons
• Washington, DC 40 tons
• Atlanta, GA  7 tons
• Kansas City, MO 10 tons
• Jackson, MI 35 tons
• Santa Fe, NM 39 tons
• Albany, NY 70 tons
• State College, PA 110 tons
• Columbia, SC 103 tons
• Knoxville, TN 26 tons
• Milwaukee, WI 89 tons

Total Tonnage Collected 872 tons Average Per
Event 73 tons
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Workshop Collection Events 2004

• Two-day event
• First day classroom training
• Second day collection event
• Outreach toolkit for municipal and university
  recycling coordinators
• Stanford, CA
• Austin, TX
• San Francisco, CA

Over 1000 cars dropped off approximately 50 tons
of computer equipment at Stanford University.
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2005 Dell/NRC PartnershipWork Plan

• HED Grants
• College and University collection events this
  spring
• International
• Expand collections to 2 Canadian Communities and
  possibly one European
• Business Collection Events
• Raise business awareness
• Partnership with business and local stakeholders
• Community roundtables
• Workshop training

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Reuse-A-Shoe
Nike
/
NRC
Partnership
16
Reuse-A-Shoe

• 2004
• 39 partnerships across the U.S.
• City of Thousand Oaks, California and Washington
  State University each received a 25,000 grant.
• 2005
• Expanding partnership to 80 communities in 48
  continental U.S. States
• Grants Three 20,000

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ReMix
Time
International Paper
NRC
18
ReMix

• In March 2004, Time, Inc. began running
  promotional ads on magazine recycling in local
  editions of several of their weekly and monthly
  publications including Time, Sports Illustrated,
  and In Style
• Testing ways to significantly boost magazine
  recovery including intensive consumer education
• Implementing intensive magazine recycling pilot
  program in Boston and Prince Georges County,
  Maryland
• Partners have agreed to 2005 expansion

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ReMix Ads
20
/
GPI
NRC
Glass Recycling Team
21
Team Goals

• To influence the ultimate design of the recycling
  program in each city to
• increase the quantity of glass recycled
• improve the quality of glass cullet
• enhance the efficiency of the glass recycling
  system and the overall recycling system

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Role of Glass Recycling Team

• Make a compelling case for expanding and
  improving glass recycling in key U.S. cities
• Facilitate the transfer of technologies,
  innovations and best practices in recycling
  program designs to target cities

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Team Members

• Bruce Walker, City of Portland, Oregon
• Donna Stusek, Ohio Department of Natural
  Resources
• Sharyn Dickerson, Athens-Clarke County Recycling
  (Georgia)
• Chuck Seidler, California Department of
  Conservation
• Jerry Bannister, Owens-Illinois
• Dan Steen, Owens Illinois
• Phillip Ross, GIC
• Curt Bucey, Strategic Materials
• Paul Smith, Recycle America Alliance
• Joe Cattaneo, GPI

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Initial Target Cities for Tech Transfer
Seattle, Washington
Palo Alto, California
Portage County, Ohio
25
Map of NRC 04/05 Project Work
Dell
Reuse- A-Shoe
Glass Project
ReMix
26
Affiliate Conferences in 04

• NRC representatives attended the following
  conferences
• Association of Ohio Recyclers
• Indiana Recycling Coalition
• Georgia Recycling Coalition
• Missouri Recycling Association
• New Mexico Recycling Coalition
• New York State Association for Reduction, Reuse,
  and Recycling
• Oklahoma Recycling Association
• Professional Recyclers of Pennsylvania
• Recycling Association of Minnesota
• Recycling Alliance of Texas
• Tennessee Recycling Coalition

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San Francisco Congress Expo

• 1,400 Attendees
• Online Survey
• 354 respondents
• Highlights based on Feedback
• Welcoming Reception
• Closing Plenary
• Opening Plenary
• Getting Old Shoes Back in the Game
• Creating Alliances with Environmental and Social
  Movements
• Testimonials
• Some conferences teach me how to do my job the
  NRC inspires me to do it better...
• There is no other venue where you can network
  with people of similar interests and concerns.
  NRC is the only national voice for recycling.

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Survey Results
29
Survey Results
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Minneapolis Congress Expo

• 24th Annual
• National Recycling Coalition
• Congress Expo
• August 28-31, 2005
• Minneapolis, MN

Heartland of Recycling
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Preliminary Program Tracks

• Track 1 Consulting the Almanac. Understanding
  emerging trends and the big-picture factors that
  affect your programs.
• Track 2 Planting the Seeds. Getting your
  message right and engaging community leaders and
  the public to advocate for recycling.
• Track 3 Tending the Fields. How-to sessions
  with take-away resources and tools that can be
  used in your own community or business.
• Track 4 Predicting the Weather. Open-format,
  interactive, and audience-driven discussions and
  debates on todays top recycling issues
• Track 5 Harvesting the Crop. Using innovative
  approaches to achieve recycling success in
  challenging budget and political environments