When the Shoppers Howl and You Must Deliver

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When the Shoppers Howl and You Must Deliver
It was 1994, when the Sting audio CD was first
bought online for 12.48. Amazon was then more of
a search engine and the term online market place
was still eluding the puberty. We have come a
long way from there. The internet has become a
phenomenon and ecommerce its produce.
The winter is coming and even if it doesn't take
a thousand years to be the coldest one, it does
bring cold winds with it. But for the realm of
the ecommerce entrepreneurs winter gets
hotter and hotter. The winter is never cold for
them!
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The 4th Quarter every year brings in the
opportunities for the online retailers as it
instigates a shopping spree starting from
October with Halloween and continues till
Christmas! The winter commerce turns the tables
in terms of revenue generation for all the online
players. The sales multiply as soon as the
festival commences. It is one of the
biggest festive events that takes place in the
world. With a healthy US Economy, lesser
unemployment and increase in incomes, it is
estimated that the people would buy more again
this year. You knew that all, alright! Heres
the Why More connected devices - simple! Over 8
Billion smartphones across the world embark the
expectancy of a gigantic shift towards online
sales. And the festive season is the grand
finale to equal the scores. The winter shopping
season which began with Halloween and it is to be
followed by the holiday weekend of Thanksgiving
(23 November), Black Friday (24 November) Cyber
Monday (27 November). Should there be any better
time to cover up (or catch up) for all the losses
you may have bared the entire year. You can
attract the customers with massive discounts
and give your users the ease of shopping at their
convenience by providing a hassle-free user
experience. It's not an easy task and all you
eCom players flex your muscles and grab the
opportunity as the winter holidays are the final
year on cap on your revenue. It has been
often seen that the black Friday to cyber monday
are capable of making or breaking the entire
fiscal revenue forecast of a business. The
eComm players need to be innovative to
succeed in this event where customers are looking
for a healthy deal which suits them.
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THE BEGINNING The Halloween shopping kicked
off this year's winter commerce. The overall
number of online sales do indicate that
the christmas would definitely be merry for
eComs. You know your numbers and you sure can
compare them with last years. What did you
get right? And, what you did not? Is your
relative comparison ratio better, or lower? Well,
these are the numbers you know. For the ones you
do not, run Surveys. Who else knows better than
your buyer about these details anyway? Few
Mistakes Many users couldn't relate with the
offers and the Product combination packages. Few
of them found better deals on other stores or
perhaps the keywords were not optimized correctly
for searching a particular product on your
store. Some couldn't find relevant products
on your store. All these result in a low
conversion ratio. The time is now to discover
them, to rectify them. Learn From Your
Failures You can always learn from the failures
and give the customers something better while
focusing on improvements. The first thing for
improvement is to know your mistakes and
next step is to transform your weakness into
your strength as the shopping season has just
started. You need to be prepared for your
Christmas to be Merry.
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DISCOUNT ON CART VALUE Get 1 Product in
Cart! The festive season is about heavy
discounts, mouth watering offers and sales! The
celebration is worth only if people feel
they shopped at discounted rates and gained
some freebies. During the November sale
people look forward to buy gift cards
certificates, jewellery, books, electronic
goods, candies, decorative goods. The season also
kicks off the winter breeze and they look
forward to buy all the winter accessories.
Warm leather jackets and gum boots. The
Attractive Offers Its Relevance The users can
be allured with some spooky make-over of
the landing page which pops up the festive
offers. Combos of two or three products can be
clubbed together at a discounted rate fixed
by you, which may include the most selling and
the least selling product. Or let's say, if the
user buys from the same segment or brand
and the bill goes beyond 100, the user gets
a discount of 10. You can also look to provide
direct coupon codes, using them the users can
avail discounts or cashbacks upto certain
margins. Offers for the first time users and
some referral codes from friends too
allow some discounts. All this requires
automation and a tool which makes your work
as a manager easy.
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NEED FOR A LANGUAGE TRANSLATOR A language
translator is an extension tool which
allows you to delimit complexities of
cultural and geographical barriers. The
Halloween and the entire winter festival is
celebrated across almost all over the globe. But
not all of those countries and their people speak
the same tongue. For your eCommerce store to be
earning more it needs to be serving all those
people and it needs to translate the
source language into the target language.
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Reach More to Gain More! Considering the second
largest market of the world and the
largest during the winter sale, the European
Union itself has 27 countries and many of the
member countries have more than one local
languages. To target maximum number of people a
language translation extension is a must for your
store. Impact of Compromises Some online
stores lack this feature and only the
currencies are translated leaving the product
description in english. This leaves the user
frustrated and impacts the business
negatively. Retailers make this mistake in the
short sighted vision of saving some money. You
shouldn't overlook the fact that a complete
translation can generate more revenue as it
empowers you to take your stores services
to more and more people and the better the
chances of your ROI. SCHEDULED DELIVERY ORDER
TRACKING Something that gets ignored too
often! Managing a mammoth eComm traffic and the
delivery of those products during a festive
season is a serious task. The customers tend to
become very choosy about the delivery date.
You can let your customers to personalize
their shipping dates, delivery dates using
delivery date extension tools with which your
users can format dates, time, national holidays,
weekend days, time range, and can even
comment delivery notes.
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Delivery time date is a user-oriented
feature. It is really easy to use
incorporated in the frontend. Customers can
choose delivery date time and they can
also choose predefined comments that can cope up
automatically. It is also planned easily
after shipping method segment that brings the
finest logic for customers. This reduces the
rejection rate that can occur when you allow the
users to choose when they want delivery. The
flexibility you provide your users will become
your unique selling point. Your customers
would love it because they wouldn't be
receiving calls from your delivery men,
they would be allowed to track their orders
seamlessly and all your resources would be
utilized with maximum efficiency. How to
make this year better? is the
critical question Product Managers are often
encountered with.
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There are no ready recknors in Digital space. You
do the math based on the numbers your business
produces. You take decisions based on that data
available to you. Online Survey and post-season
analysis are just as critical as the pre-season
meetup to ascertain the strategy.