Why do companies need mobile presence not just web

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Why do companies need mobile presence not just
web?
Many of the businesses opted to go online, as a
way to reach out to their target audience,
conveniently. Nevertheless, over time they
decided to go mobile because of the increase in
use of mobile apps for various functions. You
will see that mobile has now emerged as the
leading digital platform, outperforming
traditional desktops or laptops. Here, you can
thus see that other than coming to social media
or launching a website, the best way to gain the
competitive edge is to establish a very effective
and responsive mobile presence, with its apps or
user centric websites that are mobile
compatible. See tips on how a mobile goes on to
influence the web presence of a brand Develop a
website compatible with all devices and also
having a responsive design Ensure that your
website is responsive on all the handy devices,
chiefly mobiles. Even if the content is same,
make it compatible to the device, it is being
viewed on, thus delivering a highly optimized
and delightful customer experience.
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• Focus should be on delivering instant access and
  quick data Most companies consider going
  mobile, as the best option to provide instant
  access to the required data. However, the main
  challenge will be to make it not only precise,
  but also of interest to the customer. Use the
  relevant and valid data to entertain or inform
  audiences.
• Optimize marketing emails for your mobile You
  will see that more and more emails are being
  checked on mobiles, rather than on computers or
  laptops. For this reason, the email you send
  needs to be mobile friendly, if they are to reach
  more of your target audience.
• Mobile websites offer better user experience
  Mobile websites are made to be more compatible
  for hand held devices and have the web pages
  optimized for mobiles. This not only adds on to
  the user experience, but will also provide a
  positive impression to the customers.
• How to ensure if your website will function
  properly on mobiles?
• Website should load quickly on the mobile
• It should be convenient to switch from page to
  page or product to product
• Makes online shopping a more convenient
  experience
• Compatible with all devices and easy to navigate
  even on mobiles
• Should not impede with the speed of the app or
  website
• Payment process is made more convenient
• From here, you can conclude that with a large
  section of customers going mobile and not just
  online, it is very imperative for most businesses
  to launch mobile friendly websites, as a way to
  reach out to a wider range of customers, who can
  not only help increase business profits but also
  boost the revenue.
• For more clarification send mail inquiry to
  sales_at_outsourcedataworks.com