eCommerce - over load of options confuse users

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(Next Generation Technology Company)
Clorida Technologies Pvt Ltd
www.clorida.com
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• Failure of eCommerce with
• Overload of Options
• Website owners and the online retailers must
  understand the healthy ecommerce habits and try
  to follow them as much as possible.
• Overloading of options is one of the mistakes to
  be avoided.
• It is a serious condition which will affect the
  sales considerably and lead to loss.

www.clorida.com
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How Overloading affect Sales?

• Many online retailers, who enter the eCommerce
  business without experience, provide maximum
  options and maximum products for the clients to
  choose from, thinking that customers will happily
  buy the products - However, sadly this is not
  the case.
• What really happens is that people get confused
  with so many options and as a result, purchasing
  is not done.
• Overloading can increase the traffic.
• Number of people who visit the site will increase
  and people will browse the categories and the
  products endlessly spending more time.
• However, this attitude of customers not at all
  helps towards the increase of purchase. Instead,
  there is a risk in decrease of sales.

www.clorida.com
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Reasons to avoid overloading

• Doing the right purchase is not an easy job for
  many. They do research work about the brands and
  products, get the feedback and only after that
  they come to purchase with an idea in mind.
• When they come across more options, they stagger
  at the work they need to do for those options.
• Decision taking becomes more difficult when
• more options is available.
• Choice Overload, which explains the condition
  that people, when faced with lots of options,
  very often do not select anything

www.clorida.com
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Conclusion

• Restricting the options to fewer numbers does
  not mean to curtail or eliminate the products. It
  means to categorize and streamline the offers in
  a more efficient manner.

www.clorida.com
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About Clorida

• Established in 2009
• New Generation Technology Solutions Company
• Experts in providing solutions using Persuasive
  Technology for eCommerce, Digital, Mobility
  Analytics
• Acquired 250 clients across globe
• Motto Relationship Commitments beyond the
  Contract

Who we are?
Expertise Credentials

• Technology Services / Technology Products /
  Business Consulting
• Delivered overall 380 projects across various
  Technologies
• In house Centre of Excellence for Architecture,
  Functional, Technology, Development, UI/UX
  Design Testing
• Different Service experiences across
• Geography/ technology

What we Do?
www.clorida.com
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End to End IT Solutions
Engineering Capabilities
Core areas of focus

• Requirement Definition and Design
• Software development
• Re-engineering Customization
• QA Testing
• Structured Methodology
• Implementation
• System Integration
• Governance Model

• Commerce
• Contents
• Digital
• Consulting
• Analytics
• Usability Studio

Across a full set of technologies
Platforms Web, Open source, iOS, Android, Windows Mobile and Linux
Languages Java, J2EE,PHP, Objective C, .NET, HTML 5, Ruby on Rails, Sitecore, GOG, Magento, Prestashop, Alfresco, Liferay, Openbravo, Pentaho, SpaGoBI
Development Environments GitHub, Node.JS, NetBeans, IDEs, EMACs, PHP, PERL, Python, ASP.Net, Eclipse, Visual Studio, iPhone SDK, Android SDK, Appcelerator, Zend Studio, Bootstrap
Databases Oracle, SQL Server, MySQL, DB2, SQLite, Mango DB
Application Servers and Middleware WebLogic, WebSphere, Apache, JBoss, Tomcat, Spring, Hibernate, AWS
Testing Automation Junit, Quick Test Pro, Device Anywhere, iPhone /Android simulator, SoapUI
www.clorida.com
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Contact us
INDIA OFFSHORE DEVELOPMENT CENTRE Clorida
Technologies Pvt Ltd Classic-Polo Tower New
No.2, Janakiraman Street (Off Station Border
Road) West Mambalam Chennai 600 033
India Phone (805) 409-3935 (USA) Skype
clorida.info Email sales_at_clorida.com Web
www.clorida.com www.cloridatech.com
www.business-consultings.com