Snapchat business guide

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(No Transcript)
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Introduction

• When it comes to business, every social media
  platform is a potential new marketing channel.
  The problem, however, is that there are so many
  channels out there that it is impossible to
  concentrate on them all. That said, there are
  some you shouldnt ignore and one of these, that
  continues to go from strength to strength, is
  Snapchat.
• Today, Snapchat has more active daily users than
  Twitter with over 178 million people viewing an
  incredible 10 billion posts each day. And with a
  focus on visual media, its a great opportunity
  for businesses to use a range of creative
  marketing techniques to engage new customers,
  build your brand and sell products.

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What is Snapchat?
?

• Snapchat is a quirky camera app that lets users
  send Snaps to each other. A Snap is an image or
  a video of 10 seconds or less. Whats quirky
  about Snapchat is that anything you post only has
  a limited lifespan. Once all recipients have seen
  it, it disappears permanently. Besides individual
  Snaps, you can create a Story comprised of
  individual Snaps but even these only last for 24
  hours. In addition, you can also send
  short-lived, real-time, text messages to friends
  these are called Chats.

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What is Snapchat?
?

• Snapchat is a quirky camera app that lets users
  send Snaps to each other. A Snap is an image or
  a video of 10 seconds or less. Whats quirky
  about Snapchat is that anything you post only has
  a limited lifespan. Once all recipients have seen
  it, it disappears permanently. Besides individual
  Snaps, you can create a Story comprised of
  individual Snaps but even these only last for 24
  hours. In addition, you can also send
  short-lived, real-time, text messages to friends
  these are called Chats.

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Snapchat facts

• In terms of users, Snapchat is more popular than
  Twitter, LinkedIn or Pinterest.
• It has high user engagement over 60 of users
  post a Snap every day.
• Three-quarters of users make a purchase through
  Snapchat every month.
• Its ideal for companies targeting millennials.
  Over 70 of users are under 35.
• Its still an emerging channel. Despite its
  popularity, 99 of companies have yet to take
  advantage of Snapchat, meaning theres plenty of
  opportunity for those who get in first.

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Realistic Branding Opportunities

• Because of the short-lived nature of Snapchat
  posts, its not a platform where businesses are
  going to spend thousands of pounds creating lots
  of professional videos. Instead, its an ideal
  place for quick, entertaining posts that offer an
  insight into the life of your brand. Its for
  showing what happens behind the scenes or taking
  snaps of people, places and events and
  highlighting your values.
• Snapchat can also be used for posting Snaps about
  new products or services, for promoting events
  and even for offering discounts or running
  competitions. If you send out a discount voucher,
  for example, users can save it to their phone for
  later use.

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Setting up Snapchat

• Setting up Snapchat is easy. Just download the
  app from your app store (Google or Apple, etc.)
  and sign up for a new Snapchat account. To keep
  things consistent, have the same username as you
  do on your other social media accounts. This will
  help followers find you when they search across
  different platforms.
• Once you have registered your account, the first
  thing you need to do is to make sure the
  Stories feature, which keeps your posts live
  for 24 hours, is set to public so that all your
  followers can see them. To do this, tap the ghost
  icon to navigate to Settings, select View My
  Story and set to Everyone.

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Adding friends

• You can only share your Snaps and Stories with
  your friends, so it is important that you begin
  to add friends as soon as possible. If you
  already have other social media accounts, use
  these to get the message out that you are now
  posting on Snapchat. What youll find is that
  those who prefer using Snapchat will be the ones
  to add you.
• You can add friends by searching for their
  username, from your address book, by posting your
  Snapcode (like a QR code) or your username to
  other social media platforms, or by inviting
  contacts who are non-Snapchat users to sign up
  and make friends.
• One great feature of Snapchat is its Add Nearby
  Users feature which lets you invite anyone in
  your immediate vicinity. This is ideal for
  organisations that have bricks and mortar stores
  or which run events. If you have a shop, for
  example, you can send an invite to every Snapchat
  user that enters your store.

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Creating and sharing content

• Creating content on Snapchat is very easy. When
  you open the app, you open your camera. All you
  have to do is take a picture or a short video.
  Once youve finished, youll then be taken to the
  editing screen where youll be given a range of
  editing options to embellish your Snap.
• Once youve finished editing and are happy with
  your Snap, you can decide which contacts youd
  like to send it to. This is very helpful if you
  are marketing to different groups of Snapchat
  users as you can send out different Snaps to
  different people. To post your Snap, simply click
  the blue arrow icon at the bottom of your screen.
  Following this, the app then changes to the feed
  screen.

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Analytics

• User engagement data is important for any
  business looking at the impact of their social
  media strategy. Luckily, Snapchat has this built
  in. If you tap on the dots to the right of your
  Story, youll be shown your Story analytics.
  These show you which users have viewed your Story
  and who has saved your Snaps to their phones.
  There is also a host of third-party applications
  you can use to give even greater insight into
  your user engagement.

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Conclusion

• As you can see, Snapchat is one of the easiest
  social media platforms to set up and get running.
  Its perfect for marketing to young, millennial
  audiences who love this kind of highly visual,
  fast-paced interaction and its a fun and
  exciting way to promote your brand, products and
  events. Hopefully, this guide will have shown you
  all the basic things you need to get your
  Snapchat account off the ground and to start
  posting.