Roadblocks in Ayurvedic Pharma 2020 Vision

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Welcome to Saflon Life Sciences
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Roadblocks in Ayurvedic Pharma 2020 Vision
The herbal remedies market world-wide is expected
to record healthy growth in the next few years.
Ayurveda is perfectly poised to benefit from
this. Experts predict that the market will grow
to 8 billion by 2022. This is more than two-fold
growth in the market prospects. But this would
not be easy. Although Ayurveda is an important
herbal medicines school, the bulk of the trade is
controlled by Chinese industries. For Ayurvedic
pharma companies India to realise its full market
potential it must recognise the challenges it is
facing and utilise modern methods in
manufacturing and marketing.
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Challenges Facing Ayurvedic Medicine
Lack of awareness While Ayurveda has enjoyed a
long and glorious past in India, its followers in
the global market are not many. This is largely
due to lack of awareness about Ayurveda, its
philosophy, believes, and its history. For many
in the Western and even Eastern markets, this is
a completely novel and untested product. Unlike
other medicinal products, Ayurveda, is considered
to be dubious, its reliability not certain. The
ignorance of this ancient science has led to
fewer people buying such products. It has failed
to create awareness of itself or to establish any
loyal following. For a new product, this has been
a major handicap.
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Sourcing One of the unique characterises of
Ayurvedic products is its sourcing. The natural
elements in herbal medicines is their biggest
USP. Many consumers are now switching to such
products because of rising concerns about
conventional medicines and cosmetics. Herbal
medicines are seen as safe and reliable because
they come from nature itself and are free of any
impurities. However, Indian products have a
severe handicap here because of our high levels
of soil pollution and use of pesticides. Because
of this, even though Ayurvedic medicine may be
made from completely natural elements, all these
carry toxic traces from the fertilisers and
pesticides. The lack of options in sourcing means
that we cannot certify our products as 100
chemical free.
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Toxicity It is not just the sourcing that is a
problem for Ayurvedic pharma companies India.
Some Ayurvedic remedies also contain small
amounts of metal, some which are toxic like lead.
While many manufacturers have now successfully
removed traces of such toxic metals, the presence
of these has initially brought in sanctions,
which effected public opinion. The presence of
certain metals can also work against a 'natural
ingredients only' tag.
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Lack of standardisation Ayurvedic medicines were
often made by individual practitioners using
their own methods and understanding. Ingredients,
although carefully, added, often varied from one
practitioner to another. This hinders the
standardisation of products. We cannot have a
standard method or ingredients that are essential
for certification and recognition by foreign
certifying body. The problem becomes even more
complex because there is no fixed means of
ascertaining the right formulations. Different
practitioners often follow different texts when
referring to ingredients and dosages. This also
effects quality control, which is only possible
if there are set standards to maintain. Although
the Ministry of AYUSH is now setting up a body to
look into the matter, the lacunae in the present
environment impacts the industry's prospect in
countries stricter regulations.
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Marketing As mentioned above, the smaller
Ayurvedic firms are extremely poorly placed in
the aggressive marketing world of global
medicine. With the market for herbal medicine now
opened up and interest peaking, there are now a
number of competitors, including big pharma
companies. Indian companies suffer from poor
marketing, lack of distribution system and
resources. With interest in the natural
remedies market peeking up, this is the time for
Ayurvedic pharma companies India to make their
mark. However, we need to meet the looming
challenges facing the industry before we can
realise its full potential.
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Contact Us
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Floor, J.P. Complex,Near Naroda Old Police
Station,Naroda, Ahmedabad 382330 Gujarat,
India Phone [phone]   91 999844 1771
E-mail saflonlifesciences_at_gmail.com
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