Souq.com Sales Fashion Saudi Arabia

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Saudi Arabia Online Fashion Market

• Saudi Arabia Online Fashion Market is Driven by
  Rise in Fashion Trends, Increasing Use of
  Smartphone and Emerging Social Media Ken Research

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Saudi Arabia Online Fashion Market
Rising fashion trends along with the increase in
mobile commerce has driven the growth of online
fashion in the country. Moreover, influx of
foreign brands and emerging social media in the
marketplace has resulted in higher customer
penetration in the online fashion.
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Saudi Arabia Online Fashion Market
Online fashion market in Saudi Arabia is at its
early growth stage with increasing participation
of E-commerce portals. Despite restrictive social
norms governing dress and appearances, interest
and intent is thriving across apparel, footwear
and accessories for both men and women. Though in
2016, the economic situations were affected which
brought a slowdown in fashion among Saudis but it
was recovered in 2017 and now there is a boom in
the demand for the online fashion.Growth in
number of internet users and smartphone users had
been significant in the last five years. As smart
phone users increases, the reach of people
towards online shopping has also grown as people
find it easy to shop through mobile mode.
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Saudi Arabia Online Fashion Market
Moreover, increase in disposable income of the
growing population of Saudi Arabia coupled with
the westernization has attracted people towards
foreign brands. Even, Saudis have started paying
more attention towards their health and
well-being over the period and therefore they are
joining gym which has increased the space of
sportswear on online portals. The growing demand
for online sales has encouraged brick and mortar
stores such as Zara and Max to sell their
products online. The changing trend of delivery
girls has also brought a phenomenal
transformation in the delivery system and created
a trust of women on the online portals.
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Saudi Arabia Online Fashion Market
Analysts at Ken Research in their latest
publication Saudi Arabia Online Fashion Industry
Outlook to 2022 By Apparel, Footwear and
Fashion Accessories, By Menswear, Women wear,
Kids wear, by Footwear (Sneakers, Flip-Flops,
Sandals, Boots), by Apparel (Top, Dresses and
Bottom, Jackets, Shirts and Shorts) suggested
that promoting better regulations, involving
participation of E-commerce portals while
formulating laws and ensuring strict
implementation of rules will aid the online
fashion market. RD in developing better mobile
application with 3D visualization of products
will have positive impact on market. Plus size
wear, sportswear, maternity clothing and Arabian
style clothing are gaining popularity and growth
in the online fashion market in the next 5 years.
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Saudi Arabia Online Fashion Market
Source https//www.kenresearch.com/technology-and
-telecom/it-and-ites/saudi-arabia-online-fashion-m
arket/143000-105.html Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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