Key Demographics of Online Shopping in Pakistan

1
Key Demographics of Online Shopping in Pakistan
2
 Trend of online shopping

• The trend of online shopping has increased many
  folds quite rapidly in Pakistan. The country has
  witnessed a massive increase in e-commerce
  businesses in the past few years.
• A matter of clicks
• The craze is not dying anytime soon
• Click and mortar
• Cash on Delivery is Lifesaver
• Product reviews are the Character Certificate

E-Commerce
3
A Matter of Clicks

• The online shopping trend was unheard of in
  Pakistan a few years back, traditional shopping
  was the talk of the town with people looking for
  the stuff around and spends hours and hours in
  this activity but the trend is now changing and
  people are directing towards online shopping
  tendency, where you can search the product of
  your choice, size, color and fashion just by
  making some clicks.

4
The craze is not dying anytime soon

• Companies are trying to offer wide range of
  products and brands to capture the most of this
  opportunity and being shopping cosmos for the
  customers coming to them.
• However, the discount offer on different product
  deals, food, services and on other deals is the
  cause of attraction for buyers.

5
Click and Mortar

• Addiction of Online Shopping
• People now seem addicted to online shopping,
  because it comes with a luxury of shopping
  while sitting at your office desk or lying on
  your bed.
• Not only online deal websites but also almost
  every major brand and store now have their
  e-stores to make shopping easy for customers.

6
Cash on Delivery is Lifesaver

• The best part of online purchasing in Pakistan is
  the introduction of Cash on Delivery mode of
  payment and a majority of companies offers this
  facility to its customers.
• Its lowers the risk of scam among buyers and
  strengthen the trust of people on online
  websites.

7
Product reviews are the Character Certificate

• Internet blogs and websites are also being used
  to give reviews and evaluation of the product,
  sharing the experience of buying the product and
  offered customer services. Moreover they are used
  as means to publicize online shopping sites.

8
Thanks...