Product Review Sites

1
Importance of Product Review Sites for Merchant
and Punter Before beginning with this topic, we
need to understand what a customer usually
ensure prior making a purchase. Companies are
investing a huge amount in promoting their
product. All the brands are busy in contesting
to attain highest position in industry. But,
advertising alone cannot do wonders for a
business, its the punter reviews that play vital
role in building up reputation of a brand in
market. Why people will believe in views of an
organization towards its own product.
Undoubtedly, crowd will run after the review of
customers. So, here comes the answer to the
question asked in beginning of this article.
Almost every shopper research for experience
statement of the customers who has purchased the
same product before. And it has been scrutinized
through various surveys and researches that best
product reviews bring with it the peak conversion
rates.

• Lets take a look on several surveys done,
  focusing consumer perspective toward buying a
  product.
• Global market intelligence firm, Mintel hoarded
  opinion of 2,000 United States grownups
  regarding prominence of product review in buying
  decision of procurer and as a result, 82 people
  seek experience statement before purchasing a
  product.
• A survey was conducted at United States by
  Zendesk in early 2013 and approx. 1,000
  candidates took part into it. According to this
  study, 90 of shoppers said, they research
  online reviews before procuring a new product or
  service and their decision gets influenced by
  these reviews.
• Moving on to the next survey conducted by Bright
  Local recently in 2017. According to their
  assessment, 97 of people read reviews of local
  businesses, and consider it as a key parameter
  of judgement.

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Based on the above studies, it has been concluded
that 9 out of every 10 people gaze for online
reviews of business and there is rise in the
percentage with passing time. Amzon.com is one of
the best product review websites in niche and
people trust it more as its a shopping store
cum review site. This fact minimizes the risk of
fake speeches and springs more genuine customer
feedback. Its factual, if we say technology has
brought very much liberation to us humans and
advanced, luxury for executing numerous tasks in
our lives. For a savvy shopper, electronic
reviews act as quality assurance impression on a
product and its the only approach left with a
hunter to take a decision while picking an item
for acquisition.
Now lets take it other way, the importance of
product reviews is astonishing for a seller
putting his product on Amazon store online, it
has been proven from the above studies that a
huge section of population purchases a product
based on posted feedbacks and star ratings about
that specific product. For example, every buyer
will search for Electronic pressure washer
reviews before buying one for himself.
Therefore, its very much fathomable that while
examining a technological stock, most of the
payers use ratings or reviews. In essence,
feedback of customer towards a product is crucial
for a merchant as well. It has the authority to
decide future of deal whether that will bring
conversion or loss to a business. Source-
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