SM Tips for Restaurant

1
Social Media Marketing Tips for Restaurant
Business 
2

• People use their mobile devices for more than 100
  times a day and they are seen using social media
  sites the most due to which Digital Marketing
  Agencies are using social media marketing
  strategy in the marketing mix of businesses.
• The fastest way seen to promote your brand is
  through social media sites so lets talk about
  it. 
• 1.Facebook Marketing
• This one is the largest platform among the social
  media sites, where millions of people daily
  check-in to connect with people, to search for
  brands attain their information etc.
• It is thus an important platform for brand
  promotion and awareness but how can a restaurant
  business make full use of this networking site
  efficiently and effectively.
• Creating a Fan Page
• The first and foremost part is to create a page
  which will help your restaurant business to put
  all the details regarding your brand there are
  different tabs like, Home, About, Posts, Videos
  etc.
• The about section includes all the details about
  your brand, such that website link, contact info,
  location and others and it is an important area
  which will help the customers get an idea about
  the business and possibly allow to have a contact
  with you.
• Now that you have established a Facebook fan
  page, raise awareness and engagement.

3

• Professional Designed Posts
• In order to engage with your audience, you need
  to post high quality pictures containing
  aesthetic sense which will lure the customers to
  your eatery use images of your mouthwatering
  meals.
• Especially for food businesses such as
  restaurants, marketing on social media through
  array of cuisine images is a must.
• In general, the posts should include your
  products images because customers need to learn
  about your product new deals, any new product
  developed etc. Therefore, a restaurant business
  can include variety of their cuisines, any new
  addition in any one of their cuisine, also you
  can create a look book of the entire menu with
  prices and full detail about the ingredients
  used.
• Use Videos as a Marketing Tool
• Nowadays videos are becoming immensely important
  as a part of marketing on social media, they go
  viral within seconds, and therefore it would turn
  out to be a good source of brand promotion and
  awareness.
• Uploading videos maybe of how your food is made,
  or maybe have short interviews of your staff so
  that people learn about your team and feel like a
  part of your brand. You may also make videos on
  social service helping others, giving free food
  to homeless and poor, which will create an
  emotional attachment for you with your clients.
• This would work as a PR booster also allow more
  and more people to connect with your brand, boost
  the engagement rate and establish brand image.
• Promotional Campaigns
• Establish high level of user participation and
  brand awareness by using campaigns such as
  contests, discounts, redeemable codes, etc. This
  will not only attract and boost engagement from
  current customers, but it can also convert users
  into potential customers and lead them to your
  restaurant.

4

• Boost Your Posts
• Organically reaching large number of people on
  Facebook is time consuming and slow way, but you
  can spend small amounts of money to reach large
  number of target audience.
• Facebook also allows to geo target your ads as
  you can control which location the ads should be
  seen, ads can target your type of niche and can
  grab attention of people you target specifically.
•  
• 2.Instagram Marketing
• Instagram is a large platform for photo sharing
  and it stimulates visual posts only, therefore it
  can be a good source to have your restaurant
  business promoted.
• Furthermore, Instagram works best with hashtags
  and can improve your brands awareness quickly.
• Use the following methods to get your brand
  promoted and lure people to your establishment
• Share Your Menu
• You can make a post including your menu item to
  let people know about different types of meals
  available. Menu is important for a restaurant
  business because mostly that is the one thing
  people look for on social media sites.

5

• Add High Quality Images
• Take full advantage of this platform to promote
  your brand through images. Add high quality
  images of wide variety of your meals/cuisines.
• You may also engage people and attract them to
  your restaurant by adding images of your
  restaurant to let them know about the environment
  it provides.
• Hash tag Usage
• Use hash tags for your specific niche to reach
  food lovers, this will increase your following
  and engagement of your posts. Furthermore, it
  will boost your restaurants awareness too.
• Staff Appraisal and Videos
• Appraise your staff and increase customers
  engagement by adding staff videos and letting
  know people about their performance. This will
  encourage people to link themselves with the
  brand and generate an image in their minds that
  it is a fun place to hang in, while on the other
  hand the employees will feel enriched and boost
  the restaurants environment even more.
• Brand Promotion
• You can also promote your posts and target to
  specific audience related to your niche, this
  will help to boost your following and improve the
  customer base.

6

• 3. Pinterest Marketing
• Pinterest is another social media platform which
  helps to boost large catalogue of ideas where you
  can create boards on your home page.
• The best and most relevant board for a restaurant
  business can be
• Recipe Board 
• Publish recipes of your different kinds of meals
  and let people know how to make mouthwatering
  meals at home.
• Menu Item Board 
• Publish menus of different cuisines and if
  possible add their price and ingredient details.
• You can set up many different boards and
  establish a following of customers. Research has
  shown that Pinterest is used mostly my womens
  therefore promotion of restaurant business
  through this site can be beneficial.
• Moreover, Pinterest also allows paid advertising,
  which will help generate following and customer
  base quickly and promote your pins to large
  number of people.

7

• 4. Twitter Marketing
•  
• A trendy social media site for restaurant
  businesses, whether small or big where power is
  of hashtags, just like Instagram.
• You have 140 words at every update so the most
  successful way to get your brand promoted is by
  using links and images.
• The real games isnt about images on Twitter,
  therefore add links to your menu with using
  catchy lines that actually enables the users to
  click them, and links to your other social
  networking pages can be used to direct audience
  to that site and allow them to learn more about
  your brand.
• If you really want to have your brand to catch
  users attention you must time your tweets at
  different times such as at breakfast time if you
  have a breakfast deal, dinner time etc. Moreover,
  paid promotion is also a way to spread the words
  to large number of people.

8

• 5. Foursquare Check-Ins
• Foursquare is a social networking site where you
  can find the best places to eat, drink and shop
  around in your particular location. People use
  check-ins of places they go and leave reviews.
• Register your business on this platform see how
  many people are checking-in and how the reviews
  can help you understand what the people need
  improvements in. It can work as a way to add into
  peoples knowledge about your restaurant.
• As we conclude Social Media is one of the largest
  platforms for almost anything now it has made it
  easy to connect to millions of people at once.
  Not only social media has grown to its peak but
  mobile phones have also been growing in its usage
  level, which has given immense boost to mobile
  apps and social sites therefore, Social Media
  Marketing Services has become immensely important
  for almost all businesses.
• Published on https//www.buzzinteractive.co/soci
  al-media-marketing-tips-for-restaurant-business/