Since its entry in India in 1995, KFC has been facing protests by cultural & Economic activists and farmers. What are the reasons for these protests

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• Business Ethics
• Case 1 KFC (Marks 20)
• Abstract
• The case highlights the ethical issues involved
  in Kentucky Fried Chicken's (KFC) business
  operations in India. KFC entered India in 1995
  and has been in midst of controversies since
  then. The regulatory authorities found that KFC's
  chickens did not adhere to the Prevention of Food
  Adulteration Act, 1954.
• Q1. Since its entry in India in 1995, KFC has
  been facing protests by cultural Economic
  activists and farmers. What are the reasons for
  these protests?
• Q2. Do you think in the light of fierce
  competition, it is justified for business
  organizations not to give importance to ethical
  values at the cost of making profits? Why or Why
  not?

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• CASE 2 THE NEW MARKET OPPORTUNITY (Marks 20)
• FACTS OF THE CASE China was eager to enter joint
  ventures with foreign companies to construct and
  operate automobile manufacturing plants inside
  China. The plants would not only manufacture cars
  to supply Chinas new internal market, but could
  also make cars that could be exported for sale
  abroad and would be sure to generate thousands of
  new jobs.
• Q1. In your judgment, is it wrong, from an
  ethical point of view, for the auto companies to
  submit plans for an automobile to China? Explain
  your answer?
• Q2. Of the various approaches to environmental
  ethics outlined in this chapter, which approach
  sheds most light on the ethical issues raised by
  this case? Explain your answer.
• Q3. Should the US government intervene in any way
  in the negotiations between US auto companies and
  the Chinese government? Explain.

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• SECTION B (Marks 40)
• Attempt any 04 questions
• Q1Distinguish ethical decision making from other
  practical decision situations.
• Q2. Discuss the role of mission statements and
  codes in creating an ethical corporate culture.
• Q3. Describe the three key concerns of ethical
  analysis of marketing issues.
• Q4. Explain why ethics is important in the
  business environment.
• Q5. Discuss the need for ethics in performance
  appraisal.

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