How to Create PPC Adverts

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8 Tips to Create PPC Adverts That Make People
Click!
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Marketers bombard us with tons of adverts every
day. Whether they are roads, bus stands,
washrooms or theatres every inch of space has
some or other kind of advertisement.
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In fact, we have come to a stage where they no
longer overwhelm us. We have a glimpse at them
for few seconds and then look away. A similar
scenario stands true for online space. Every
website you visit, there are popups. And
somehow, we always tend to click on No
Thanks But look at this from a website owners
perspective. Isnt it disappointing to witness
visitors leave from your website? Of course, it
is! And that is why you need to hire
professionals who offer pay per click management
services. Remember, if you use PPC adverts
strategically and effectively they are one of
the best inbound marketing tactics. Through
this blog, we will provide you with some tips to
create PPC adverts that will get you clicks. So,
here we go 1. Make a Sales Copy That
Rocks This is the first thing that any company
offering PPC services does. You need to create
an impeccable sales copy.
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When you write an ad copy, ask yourself a
question that your customers would. Why should
I buy from you? After you can answer this
question with an understanding of your audience,
you would be able to reach them in the right
way. Now, about creating a good ad copy. Let us
say you write a sales copy of 95 characters. You
can write 25character headline and two
description lines of 35 characters. Also, your
sales copy should have the following
aspects a) Display the price When the online
shoppers start searching for products or
services online, they usually have a price range
in mind. So, create an advert that displays the
price. By doing so, you will attract genuine
buyers. Add the price whether with or without
discount in the add. However, make sure you do
not make it too flashy as it might come across as
desperate.
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b) Use CalltoAction Although very much in
trend, calltoaction is a perfect way to tell
your clients what they should do. Use
calltoaction with statements like Youre just
a click away to the most rejuvenating Spa! or
Save on your favorite perfume today! By doing
so, you will be able to lead your visitors to
click on your advert.
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• Give Them the Assurance
• No visitor should feel like they are getting into
  a risky business by shopping from you. If your
  customer is buying from you for the first time,
  you need to build the trust for your brand and
  give them the assurance that they are dealing
  with a trustworthy company. You can provide them
  with special shipping deals and free return
  policies so that they buy from you in a
  stressfree way.
• Have It, Flaunt It
• Unless you tell your customers about your
  products and their benefits, they are not going
  to know about it. So, if your product has new
  features, make sure you write a crisp and short
  description about them in the advert. If you
  approach a good digital marketing company having
  quality writers, they would be able to provide a
  good description of your products and their
  features.
• 2. Track the Journey of Visitors
• PPC marketing involves experimentation at a lot
  of stages. You need to use different keywords
  and budgets to find out

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which approach works the best for you. Also,
remember that your goal is not just to attract
visitors and clicks. They should also buy from
you and make inquiries for your products.
During your PPC journey, you will get to know
about words that are worth a lot of fee but
futile when it comes to boosting your sales.
Avoid using such keywords. Tools like Google
Analytics of great help when you want to track
the journey of your customers. So, make the most
out of it!
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3. Be Competitive with Prices
Speak with any company that offers expert SEO
services and they will ask you to be competitive
with your prices. When customers buy from you,
they make price comparison with other companies.
If they figure out that your prices too low as
compared to your competitors, they will not buy
from you. Probably, they would consider your
products and services to be of mediocre quality.
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Your prices should not be too high or low but
just within the right range. Also, the price
should be such that it does not lower the value
of your brand. Because, if you do not value it,
nobody else will!
4. Make Buyers Feel Special You must have heard
people narrating things like I spent a huge sum
of money buying this but I do not regret it at
all! Why do you think they would say such a
thing? Well, this is because they think they
found the best deal online. So, you must make
the customers feel like they have struck
gold. Even if they have not.
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Whenever you put prices on your website, keep the
strike throughs and show a huge difference
between the past prices and the new ones. It
would make the buyers feel like they saved money
by buying from you. PPC marketing is nothing but
a combination of conversion friendly design,
marketing tactics and good offers. We hope the
above mentioned PPC tactics will help you to
generate good amount of leads.
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