Discuss the retail management strategies adopted by Aldi in Australia.

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• International Business
•  
• CASE STUDY (20 Marks)
• The case focuses on Germany-based hard
  discounter Aldi's unique business practices and
  its operations in Australia. Aldi, one of the
  oldest retailers in Germany, was considered to be
  one of the pioneers of the hard discounter
  concept. It entered Australia in 2001. Aldi
  followed the strategy it adopted for its German
  operations in Australia with minimal
  modifications.

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• The firm adopted the same operational
  strategy in Australia and was successful in
  attracting price sensitive Australian consumers
  despite strong local competition. Aldi's had
  expansion plans in Australia and succeeded by
  identifying solving the challenges the company
  faced from the local retailers and the
  competition it can expect from other European and
  American retailers which have announced their
  plans to enter the market.

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• Answer the following question.
•  
• Q1. Discuss the retail management strategies
  adopted by Aldi in Australia.

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