Data Enrichment App

1
Data Enrichment
Improve your sales conversion by 4X
2
Data relevance a significant problem for B2B
marketers
3
Need for up-to-date customer data
Your opportunity pipeline is directly
proportional to the quality of accounts.

• For todays data-driven marketer, data is
  available in abundance, but it tends to be
  inaccurate, incomplete and outdated.
• Outdated account information often results in
  campaigns reaching out the wrong target audience.
• On an average, B2B data tends to decay at 30 or
  more every year. In other words, 30 of your
  business contacts can go out of date each year
  including key company information, details about
  the org structure, and most importantly, accurate
  contact information.

4
Data Enrichment
Your opportunity pipeline is directly
proportional to the quality of accounts.

• Data enrichment refers to the process of uniform
  formatting, ensuring records are up-to-date,
  ensuring relevance of information and more.
• More than 65 of our customers have recorded a
  significant increase in their sales opportunity
  pipelines by enriching their customer/prospect
  data

5
Fiinds Data Enrichment process

• At Fiind, our AI-driven sensors constantly look
  for updates in data or events, thereby activating
  a bot that knows where to look across the web to
  get the maximum value.
• As a result, what starts as an email or domain
  name transforms into an enriched organizational
  profile, with not only actionable firmographic
  information but also customer signals on buying
  intent and product fit to identify your total
  addressable market and serviceable market.

6
Effects of Enriched Data
7
1. Increased form conversion
Lesser fields result in higher form conversion

• Lesser form fields can lower the barriers to web
  form conversions.
• If you have data enrichment tools to fill up
  missing data, you can always reduce the number of
  entry fields on your web forms, thereby making it
  easier for the site visitors.
• You can just have the must have fields alone on
  your form and the rest is taken care by your data
  enrichment app.

8
2. Improved lead scoring
Qualify the leads at the top of your funnel and
exponentially increase the lead-to-sales ratio.

• By enriching and populating a number of
  additional fields of information about a lead,
  which in turn will massively help your lead
  scoring.
• You can thus prioritize and pursue the leads that
  have the highest buying intent and product fit
  and also helping you in account management,
  upselling and cross-selling.

9
3. Enhanced customer segmentation
Classify your prospects and customer into
segments according to their sales propensity.

• Enriched data helps you with enough information
  about your prospects and leads and more
  importantly ensures up-to-date information by
  refreshing the data from time to time.
• Therefore, regardless of the source of the leads,
  the enrichment app can help you segment into the
  ones that are sales-ready, the ones that need to
  be nurtured, any so on.
• The enriched insights can also help you tailor
  your communications to the segmented accounts.

10
4. Hyper-personalization
Move from mass communication to mass
personalization.

• Enriched data, helps you personalize on a scale.
• Rich contextual data about prospects and
  customers instantly allows to establish
  meaningful conversations and create a
  hyper-personalized experience.
• With enriched data, you can go beyond a
  prospects demographic and firmographic
  information and be relevant to their current
  pursuits..

11
5. Improve the overall CX
Make CX the ultimate difference between you and
your competition.

• Customer Experience (CX) makes all the difference
  for a prospect to choose between two
  vendors/partners.
• Go beyond readily available data and identify the
  data that really matters, to enable a better
  experience for the customer.
• Enriched data means you have current and relevant
  data. Therefore, your campaigns, targeting, and
  interactions with your customers and prospects
  are more meaningful than ever.

12
Case studies
Solutions
Global Systems Integrator
Data Sciences Platform
Enterprise ISV
Productivity Platform

• Commercial expansion
• Enable product launches

• Accelerate cloud
• Enable partners

• Sales missing targets
• Unhappy with leads

• Growth ambitions
• Account based Mkt

1 hr/day
55
gt2X lift
1K leads
Saved by focusing on the right Signals with the
right accounts, integrated with SFDC CRM.
Improvement in qualified marketing leads through
targeting of buying Signals, integrated with
Dynamics CRM.
In O365 conversions. Identified right
upsell/cross-sell customers for O365, CRM, Azure
and SQL.
Identified the right leads and message, based on
50 Signals mapped to the value proposition.




We took a different approach by listening for
customer signals that signified buying intent. 
Fiinds solution built on Microsoft Azure
resulted in over 2X improvement in conversions.
Fiind enables to transform marketing with the
ability to sense and respond to potential
customers based on buying signals. We now have
the equivalent of a Marketing GPS. 
Identified the right leads and message, based on
50 Signals mapped to the value proposition.
Fiind amplifies our sales IQ with easy to use
customer buying signals on everyday tools like
CRM and Email.
Greg Jung VP Marketing, Civis Analytics
Igor Rikalo COO, O9 Solutions
Ganesh Ramakrishnan CEO, iLink Systems
Nicolas Facon Sr. Director, Microsoft
13
Know more about us at www.fiind.com 1 (425) 214
4747 info_at_fiind.com
THANK YOU!