Account-Based Marketing Software

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Account-Based Marketing
Create an impact on the accounts that matter.
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Why is Account-Based Marketing important?
Organizations looking for a significant return on
investment (ROI) are shifting their focus from
increasing top of the funnel activities to
Account-Based Marketing (ABM).

• ABM refers to wanting to have a few chosen logos
  in your customer base and finding ways to make it
  happen.
• It is all about acquiring, retaining, and growing
  specific high-value accounts.
• More importantly, this approach aligns with the
  C-Suite across organizations. The targeted
  approach to finding, engaging, closing, and
  growing the accounts that matter, fits into their
  specific business goals.

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Identifying the right accounts
Identify the accounts that may be looking for
your products and why.
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Prioritize your prospects
Surge the success rate of your account-based
marketing efforts by spending time only on the
accounts that matter.
Fiinds account-based marketing solution is
powered by artificial intelligence and machine
learning algorithms to give you a 360 view of
your customers and prospects.
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Artificial intelligence helps you get insights at
scale
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Segment accounts, drive personalized engagement
Segment and hyper-segment accounts to drive
substantial conversations between your sales and
prospects.

• Decide on which customers to act now, which ones
  to nurture, and more based on propensity and
  intent.
• Tailor your message and plan your campaigns based
  on the signals generated by your prospective
  buyers.

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Ensure relevance with dynamic account planning
Get the right pitch for each account, based on
current and dynamic insights.

• Fiind gives you automated pitch points for each
  customer account, based on their buying signals
  and where they are in the purchase cycle.
• Stay on top of what is happening with each of
  your customers and prospects and be notified of
  the changes as it happens.
• Ensure that your plan for each account is dynamic
  and adjust your account-based marketing
  operations based on the latest notifications for
  each account..

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Execute upsell and cross-sell effectively
Stay on top of your customers mind with seamless
execution of upsell and cross-sell campaigns.
Fiind enriches the internal data from your CRM
with external signals and applies machine
learning to identify the best product fit for
upsell and cross-sell opportunities.
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Case studies
Solutions
Global Systems Integrator
Data Sciences Platform
Enterprise ISV
Productivity Platform

• Commercial expansion
• Enable product launches

• Accelerate cloud
• Enable partners

• Sales missing targets
• Unhappy with leads

• Growth ambitions
• Account based Mkt

1 hr/day
55
gt2X lift
1K leads
Saved by focusing on the right Signals with the
right accounts, integrated with SFDC CRM.
Improvement in qualified marketing leads through
targeting of buying Signals, integrated with
Dynamics CRM.
In O365 conversions. Identified right
upsell/cross-sell customers for O365, CRM, Azure
and SQL.
Identified the right leads and message, based on
50 Signals mapped to the value proposition.




We took a different approach by listening for
customer signals that signified buying intent. 
Fiinds solution built on Microsoft Azure
resulted in over 2X improvement in conversions.
Fiind enables to transform marketing with the
ability to sense and respond to potential
customers based on buying signals. We now have
the equivalent of a Marketing GPS. 
Identified the right leads and message, based on
50 Signals mapped to the value proposition.
Fiind amplifies our sales IQ with easy to use
customer buying signals on everyday tools like
CRM and Email.
Greg Jung VP Marketing, Civis Analytics
Igor Rikalo COO, O9 Solutions
Ganesh Ramakrishnan CEO, iLink Systems
Nicolas Facon Sr. Director, Microsoft
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Know more about us at www.fiind.com 1 (425) 214
4747 info_at_fiind.com
THANK YOU!